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  1. […] in gold. The practice is in vogue right now because organizations are realizing that it works. A survey by the Information Technology Services Marketing Association (ITSMA) found that roughly 85 percent of marketers saw better returns from account-based marketing than […]

  2. […] is the use of a marketing campaign if you cannot measure how it helps your company? Almost 85% of marketers who measure ROI describe account-based marketing as delivering higher returns than any […]

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