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  1. […] aller befragten Marketer einer Studie des Beratungsunternehmens ITSMA zufolge (via Terminus.com) kann mehr Umsatz mit ABM-Strategien erzielt werden. Die Hälfte dieser 85% berichtet sogar von […]

  2. […] back that assertion up. SiriusDecisions’ 2016 State of Account-Based Marketing Study found that 27 percent of respondents invested between 11 and 30 percent of their total marketing budgets into […]

  3. […] in gold. The practice is in vogue right now because organizations are realizing that it works. A survey by the Information Technology Services Marketing Association (ITSMA) found that roughly 85 percent of marketers saw better returns from account-based marketing than […]

  4. […] in gold. The practice is in vogue right now because organizations are realizing that it works. A survey by the Information Technology Services Marketing Association (ITSMA) found that roughly 85 percent of marketers saw better returns from account-based marketing than […]

  5. […] is the use of a marketing campaign if you cannot measure how it helps your company? Almost 85% of marketers who measure ROI describe account-based marketing as delivering higher returns than any […]

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