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  1. […] companies you would like to present your marketing messaging to (discussed in greater depth in our previous blog post in this series), you can drive greater engagement among your target accounts — and not just with […]

  2. […] The whole idea stemmed from my frustration with the traditional lead based marketing funnel. I tore up a bunch of paper into pieces and wrote on them the stages of the funnel. After all, it is the funnel that is supposed to align sales and marketing. […]

  3. […] important part of the optimization process is gathering feedback from your sales team, which should happen continuously as you run your ABM campaigns. Ask your sales team if they have […]

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