ABM Superheroes in Full Force at Revenue Summit 2017
Terminators and Terminus customers will share their Account-Based Marketing (ABM) journeys at Revenue Summit in San Francisco.
#FlipMyFunnel and Sales Hacker have joined forces to put on the B2B marketing and sales event of the year: #RevSummit17. Some of the best and brightest in B2B marketing and sales will converge at Pier 27 in San Francisco from March 7th to 8th to share strategies they’re implementing to better align their teams and increase revenue. One of the key focuses of the event will be account-based marketing and sales, and the speakers will also share which ABM technologies they use to scale these programs.
Terminus Customers Speaking at Revenue Summit 2017
Included in the incredible speaker lineup are several Terminus customers who are doing account-based marketing and seeing real, measurable results in their organizations. Check out the list of Terminus customers who are presenting at Revenue Summit.
Building an ABM Playbook: Lessons Learned from the School of Hard Knocks (Panel)
March 7th | 2:55 p.m. | Everest Stage
During this panel discussion moderated by Meagen Eisenberg, CMO at MongoDB, three B2B marketing leaders will share the story of their ABM journeys and lessons they’ve learned along the way from implementing account-based marketing programs at their organizations.
Ready, Set, Start: Rocking ABM Account Selection from A to Z
March 7th | 10:20 a.m. | K2 Stage
Account selection is a major component of a well-executed ABM program. Hear from Lisa Skinner, VP of Demand Generation at Localytics, as she shares how her team created a process for account selection and used a pilot program to get up and running with ABM.
Closing with Coffee: Energizing and Engaging Target Accounts
March 7th | 11:10 a.m. | K2 Stage
Engaging target accounts in a creative, effective way is no easy task. During this presentation, Christelle and Nate from Domo will share the multi-channel ABM campaign their team created to reach their best-fit accounts using coffee!