Measure

These tool allow marketers to gauge the success of your ABM programs using metrics and reporting. Account-based marketing benefits from strong analytics and attribution tools. Understand which programs, campaigns, channels, messages, and content most effectively influenced deals.

Bizible develops B2B marketing attribution & reporting software used by over 200 companies as well as provides behavior-based predictive account engagement scores.

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BrightFunnel supercharges ABM and lead-generation initiatives by helping B2B marketing leaders measure the revenue impact of each campaign.

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Engagio, an “Account Based Everything” platform, sits on top of marketing automation platforms & Salesforce to provide a holistic, account-based view & orchestrate outbound interactions across sales & marketing.

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LeanData’s best-in-class lead routing maximizes the value of every lead that marketing generates.

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InsightSquared delivers sales performance analytics for SaaS businesses of any size, consistently rated #1 for customer satisfaction.

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KickFire is the industry leader in IP address intelligence and identification technology.

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Full Circle Insights delivers Marketing Performance Management solutions that provide actionable intelligence with funnel analytics and attribution data to optimize your marketing mix and drive more revenue.

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