Blog - Page 2 of 144

April 9, 2024

Unlocking Revenue Potential Through Go-to-Market Alignment: Insights from Terminus and LinkedIn Webinar

In our recent webinar, Jim Gilke, Account Manager at Terminus and Sanjay Vasdev from LinkedIn's Customer Solutions Engineering team, shared valuable insights on how businesses can unlock their revenue potential through effective go-to-market (GTM) alignment, specifically through using Linkedin. The session was particularly insightful for those looking to understand the integration of Terminus and LinkedIn to drive...

The Power of Buying Groups: Understanding and Navigating the Collective Decision-Making Process

In B2C decisions are made quickly. Your end purchaser is often your end user, occasionally with a spouse or family member weighing in on the decision. In B2B we all know that the decision making process is significantly more complex and typically involve larger buying groups. Your initial researcher may not be a user...

A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact

In the fast-paced and ever-evolving landscape of B2B, the synergy and relationship between sales and marketing is a vital factor in achieving sustainable growth and success. While marketing creates demand and generates engagement, it is the sales team that turns that demand and engagement into revenue-generating deals. In this article, we will explore the pivotal role...

Unifying Go-to-Market Strategies: Insights from Terminus and Forrester

In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. The discussion covered the challenges organizations face today and outlined actionable strategies for achieving a cohesive and impactful go-to-market approach. Below are some...

The Pitfalls of Bad Data

In the realm of B2B marketing, where precision and personalization reign supreme, data quality emerges as the unsung hero that can either make or effectively break your campaigns. The importance of clean, accurate, and up-to-date data cannot be overstated, as it forms the backbone of effective and efficient marketing programs. Let’s explore together the pitfalls of bad...

Resilient Sales Tactics: Leveraging Data to Navigate Rejection Effectively

In the world of sales, rejection is an inevitable part of the journey. Seasoned professionals understand that the path to success often winds through rejection, and it's the ability to navigate this landscape with resilience that sets exceptional sales people apart. But what fuels this resilience? Data. Harnessing the power of data, particularly first and third-party data,...

The Game-Changer: The Power of Personalization in B2B Marketing

In the world of B2B marketing, by now we all know, the power of personalization is a table-stakes game changer. Gone are the days of one-size-fits-all marketing campaigns that cast a wide net, hoping to catch a few fish. Today, most businesses have realized that to succeed in the highly competitive B2B landscape, they need to tailor...

How to Use Terminus’ AI-Driven ICP Prompt Library to Build Audience Segments

In our latest webinar, "Powering Revenue Growth with AI-Driven ICP Refinement," led by Taylor Young, Director of Strategic Initiatives, and Kevin Hurley, Head of Revenue Operations, we explored the role of Artificial Intelligence (AI) in enhancing Ideal Customer Profiles (ICP). The session highlighted how AI significantly improves the accuracy and efficiency of developing...

Unlocking ABM’s Financial Potential: A CFO’s Guide

In today's economic landscape, the CFO’s responsibilities go beyond just balancing the books; they play a pivotal role in steering the company's financial ship through turbulent waters. In an era marked by uncertainty and economic challenges, CFOs are tasked with safeguarding financial stability while ensuring that every financial decision aligns with the company's overarching objectives. Meaning, many...

The Vital CMO-CFO Relationship

Efficiency has become the business watchword of 2023. For brand marketers, previously measured on nearly impossible to quantify metrics like […]

November 10, 2023

Webinar Recap: Powering Revenue Growth with AI-Driven ICP Refinement

In our recent webinar, Powering Revenue Growth with AI-Driven ICP Refinement, led by our Director of Strategic Initiatives, Taylor Young, […]

October 27, 2023

Webinar Recap: How to Leverage Intent Data for Pipeline and Revenue Growth

In our recent webinar with Brett Kahnke, Principal Analyst at Forrester, we breakdown the nuances and challenges of intent data […]

October 17, 2023

Leveraging Account-Based Marketing and Advanced Tools to Optimize Marketing Strategies

In the dynamic world of go-to-market strategies, scalability, cost-effectiveness, and speed are paramount. In a recent video, Daniel Englebretson, Chief […]

October 10, 2023

Customer Rockstar Spotlight: Rob Willingham from LexisNexis

Unlocking the Power of Precision: LexisNexis’ Innovative Approach to B2B Marketing with Terminus

October 3, 2023

5 Fresh Social Media Tactics to Boost Your ABM Strategy

In an era where B2B brands leverage social media and account-based marketing (ABM) to revolutionize sales outcomes, many still miss […]

September 11, 2023

Cracking the Code: Crafting Your Own Account Scores for B2B Growth

Today we’re delving into the hidden complexities of account scores. The term “account score” might seem simple but trust us, […]

September 5, 2023

Three Ways to Leverage AI for ABM Strategies

For B2B marketers, executing an effective account-based marketing strategy has historically been an uphill battle fraught with roadblocks. I’m a […]

September 1, 2023

Exploring the Future of B2B Marketing with Terminus CEO Andy Frawley

In a recent LinkedIn Live session, Taylor Young, Director of Strategic Initiatives at Terminus, sat down with newly appointed CEO […]

The latest from the go-to-market experts