Blog - Page 28 of 144

April 9, 2024

Unlocking Revenue Potential Through Go-to-Market Alignment: Insights from Terminus and LinkedIn Webinar

In our recent webinar, Jim Gilke, Account Manager at Terminus and Sanjay Vasdev from LinkedIn's Customer Solutions Engineering team, shared valuable insights on how businesses can unlock their revenue potential through effective go-to-market (GTM) alignment, specifically through using Linkedin. The session was particularly insightful for those looking to understand the integration of Terminus and LinkedIn to drive...

The Power of Buying Groups: Understanding and Navigating the Collective Decision-Making Process

In B2C decisions are made quickly. Your end purchaser is often your end user, occasionally with a spouse or family member weighing in on the decision. In B2B we all know that the decision making process is significantly more complex and typically involve larger buying groups. Your initial researcher may not be a user...

A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact

In the fast-paced and ever-evolving landscape of B2B, the synergy and relationship between sales and marketing is a vital factor in achieving sustainable growth and success. While marketing creates demand and generates engagement, it is the sales team that turns that demand and engagement into revenue-generating deals. In this article, we will explore the pivotal role...

Unifying Go-to-Market Strategies: Insights from Terminus and Forrester

In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. The discussion covered the challenges organizations face today and outlined actionable strategies for achieving a cohesive and impactful go-to-market approach. Below are some...

The Pitfalls of Bad Data

In the realm of B2B marketing, where precision and personalization reign supreme, data quality emerges as the unsung hero that can either make or effectively break your campaigns. The importance of clean, accurate, and up-to-date data cannot be overstated, as it forms the backbone of effective and efficient marketing programs. Let’s explore together the pitfalls of bad...

Resilient Sales Tactics: Leveraging Data to Navigate Rejection Effectively

In the world of sales, rejection is an inevitable part of the journey. Seasoned professionals understand that the path to success often winds through rejection, and it's the ability to navigate this landscape with resilience that sets exceptional sales people apart. But what fuels this resilience? Data. Harnessing the power of data, particularly first and third-party data,...

The Game-Changer: The Power of Personalization in B2B Marketing

In the world of B2B marketing, by now we all know, the power of personalization is a table-stakes game changer. Gone are the days of one-size-fits-all marketing campaigns that cast a wide net, hoping to catch a few fish. Today, most businesses have realized that to succeed in the highly competitive B2B landscape, they need to tailor...

How to Use Terminus’ AI-Driven ICP Prompt Library to Build Audience Segments

In our latest webinar, "Powering Revenue Growth with AI-Driven ICP Refinement," led by Taylor Young, Director of Strategic Initiatives, and Kevin Hurley, Head of Revenue Operations, we explored the role of Artificial Intelligence (AI) in enhancing Ideal Customer Profiles (ICP). The session highlighted how AI significantly improves the accuracy and efficiency of developing...

Unlocking ABM’s Financial Potential: A CFO’s Guide

In today's economic landscape, the CFO’s responsibilities go beyond just balancing the books; they play a pivotal role in steering the company's financial ship through turbulent waters. In an era marked by uncertainty and economic challenges, CFOs are tasked with safeguarding financial stability while ensuring that every financial decision aligns with the company's overarching objectives. Meaning, many...

Evaluating Your Account-Based Landscape: How to Identify Your Total Addressable Market & Ideal Customer Profile

The Account Intelligence Arms Race Whether you know it or not, you are in an account intelligence arms race. Tomorrow’s […]

June 8, 2019

How Terminus uses retargeting to drive pipeline

Every display marketer knows that display retargeting just makes sense. It’s low-cost, high-ROI, hyper-targeted, and easy to keep running with […]

June 6, 2019

June 2019 Product Update: The Summer of Integrations

One new Sigstr integration is fantastic. Three is even better (with two more coming soon)! For the past few months, […]

June 4, 2019

Terminus Takes Their ABM Program to the Next Level with New Insight into Their Top Tier Accounts

Customer Interviews Case Study Introducing ABM Thought Leader, Terminus Terminus helps B2B marketers run efficient ABM programs at scale. They […]

June 3, 2019

AI-Powered Web Engagement Data for Every Account in Your CRM

Our mission is to make B2B marketers better at their jobs by making it painless to operationalize data and take […]

May 29, 2019

Bring Powerful Ad Targeting Into Every Salesloft Email

Terminus’ Salesloft integration keeps getting better and better! Now, you can leverage the power of Terminus’ ABM functionality in Salesloft […]

May 28, 2019

How Customer Success Teams Can Use ABM to Reduce Churn and Increase Expansion Revenue

ABM isn’t just for demand generation (and, frankly, demand generation shouldn’t just be about new logo acquisition). Account-based marketing has […]

May 23, 2019

Turn Your Data Points Into A Data Picture With Account Scorecard

The Need for Account-Centric Measurement “But how do you know it’s working. Show me a dashboard.” You’ve been there. I’ve […]

May 9, 2019

5 Exciting Account-Based Marketing Examples

How many retargeting ads do you encounter in a day? What about semi-personalized emails in your inbox? Probably too many […]

The latest from the go-to-market experts