Blog - Page 30 of 144

April 9, 2024

Unlocking Revenue Potential Through Go-to-Market Alignment: Insights from Terminus and LinkedIn Webinar

In our recent webinar, Jim Gilke, Account Manager at Terminus and Sanjay Vasdev from LinkedIn's Customer Solutions Engineering team, shared valuable insights on how businesses can unlock their revenue potential through effective go-to-market (GTM) alignment, specifically through using Linkedin. The session was particularly insightful for those looking to understand the integration of Terminus and LinkedIn to drive...

The Power of Buying Groups: Understanding and Navigating the Collective Decision-Making Process

In B2C decisions are made quickly. Your end purchaser is often your end user, occasionally with a spouse or family member weighing in on the decision. In B2B we all know that the decision making process is significantly more complex and typically involve larger buying groups. Your initial researcher may not be a user...

A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact

In the fast-paced and ever-evolving landscape of B2B, the synergy and relationship between sales and marketing is a vital factor in achieving sustainable growth and success. While marketing creates demand and generates engagement, it is the sales team that turns that demand and engagement into revenue-generating deals. In this article, we will explore the pivotal role...

Unifying Go-to-Market Strategies: Insights from Terminus and Forrester

In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. The discussion covered the challenges organizations face today and outlined actionable strategies for achieving a cohesive and impactful go-to-market approach. Below are some...

The Pitfalls of Bad Data

In the realm of B2B marketing, where precision and personalization reign supreme, data quality emerges as the unsung hero that can either make or effectively break your campaigns. The importance of clean, accurate, and up-to-date data cannot be overstated, as it forms the backbone of effective and efficient marketing programs. Let’s explore together the pitfalls of bad...

Resilient Sales Tactics: Leveraging Data to Navigate Rejection Effectively

In the world of sales, rejection is an inevitable part of the journey. Seasoned professionals understand that the path to success often winds through rejection, and it's the ability to navigate this landscape with resilience that sets exceptional sales people apart. But what fuels this resilience? Data. Harnessing the power of data, particularly first and third-party data,...

The Game-Changer: The Power of Personalization in B2B Marketing

In the world of B2B marketing, by now we all know, the power of personalization is a table-stakes game changer. Gone are the days of one-size-fits-all marketing campaigns that cast a wide net, hoping to catch a few fish. Today, most businesses have realized that to succeed in the highly competitive B2B landscape, they need to tailor...

How to Use Terminus’ AI-Driven ICP Prompt Library to Build Audience Segments

In our latest webinar, "Powering Revenue Growth with AI-Driven ICP Refinement," led by Taylor Young, Director of Strategic Initiatives, and Kevin Hurley, Head of Revenue Operations, we explored the role of Artificial Intelligence (AI) in enhancing Ideal Customer Profiles (ICP). The session highlighted how AI significantly improves the accuracy and efficiency of developing...

Unlocking ABM’s Financial Potential: A CFO’s Guide

In today's economic landscape, the CFO’s responsibilities go beyond just balancing the books; they play a pivotal role in steering the company's financial ship through turbulent waters. In an era marked by uncertainty and economic challenges, CFOs are tasked with safeguarding financial stability while ensuring that every financial decision aligns with the company's overarching objectives. Meaning, many...

Measuring with the New B2B Funnel

Relationships are one of the underlying principles and key differentiators of account-based marketing (ABM), where the goal is making meaningful […]

April 3, 2019

Sigstr Product Update: April 2019

Spring has officially arrived and so have new Sigstr features! We’re excited to announce several advanced analytics offerings, an integration […]

March 28, 2019

Mastering Account-Based Pipeline Forecasting

Most organizations today struggle with pipeline forecast accuracy. In fact, the average win rate of forecasted deals is just under […]

March 26, 2019

Measure your ABM efforts with Terminus Advanced Analytics

The word is out – MQLs are all vanity, and serious B2B marketers are ready and willing to measure what […]

March 21, 2019

How to Run Dynamic Account-Based Programs

How Our Dynamic Account-Based Programs Fit Into the TEAM Framework We’re often asked how we structure our account-based programs, and […]

March 18, 2019

Key Findings from the 2018 State of ABM Survey

Recently, #FlipMyFunnel partnered with Heinz Marketing to conduct the 2018 State of ABM Survey. Finally, the results are here. This […]

March 15, 2019

[ABM Case Study] Phononic Aligns Marketing and Sales to Drive Explosive Growth

Whether your organization is fully bought into account-based marketing, is still operating on a primarily lead-based strategy, or has some […]

March 14, 2019

Sigstr Achieves AWS Digital Customer Experience Competency Status

Sigstr is thrilled to announce our official Amazon Web Services (AWS) Digital Customer Experience Competency status! AWS is enabling scalable, flexible, and […]

March 8, 2019

Community Chat on Account Targeting – #FlipMyFunnel Tweet Chat (3/7)

Thank you, everyone, for joining us yesterday for the #FlipMyFunnel Tweet Chat “Account Targeting”. A huge shout-out to our amazing […]

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