April 9, 2024
Unlocking Revenue Potential Through Go-to-Market Alignment: Insights from Terminus and LinkedIn Webinar
In our recent webinar, Jim Gilke, Account Manager at Terminus and Sanjay Vasdev from LinkedIn's Customer Solutions Engineering team, shared valuable insights on how businesses can unlock their revenue potential through effective go-to-market (GTM) alignment, specifically through using Linkedin. The session was particularly insightful for those looking to understand the integration of Terminus and LinkedIn to drive...
Read moreMarch 25, 2024
The Power of Buying Groups: Understanding and Navigating the Collective Decision-Making Process
In B2C decisions are made quickly. Your end purchaser is often your end user, occasionally with a spouse or family member weighing in on the decision. In B2B we all know that the decision making process is significantly more complex and typically involve larger buying groups. Your initial researcher may not be a user...
Read moreMarch 18, 2024
A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact
In the fast-paced and ever-evolving landscape of B2B, the synergy and relationship between sales and marketing is a vital factor in achieving sustainable growth and success. While marketing creates demand and generates engagement, it is the sales team that turns that demand and engagement into revenue-generating deals. In this article, we will explore the pivotal role...
Read moreMarch 11, 2024
Unifying Go-to-Market Strategies: Insights from Terminus and Forrester
In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. The discussion covered the challenges organizations face today and outlined actionable strategies for achieving a cohesive and impactful go-to-market approach. Below are some...
Read moreMarch 1, 2024
The Pitfalls of Bad Data
In the realm of B2B marketing, where precision and personalization reign supreme, data quality emerges as the unsung hero that can either make or effectively break your campaigns. The importance of clean, accurate, and up-to-date data cannot be overstated, as it forms the backbone of effective and efficient marketing programs. Let’s explore together the pitfalls of bad...
Read moreJanuary 16, 2024
Resilient Sales Tactics: Leveraging Data to Navigate Rejection Effectively
In the world of sales, rejection is an inevitable part of the journey. Seasoned professionals understand that the path to success often winds through rejection, and it's the ability to navigate this landscape with resilience that sets exceptional sales people apart. But what fuels this resilience? Data. Harnessing the power of data, particularly first and third-party data,...
Read moreDecember 4, 2023
The Game-Changer: The Power of Personalization in B2B Marketing
In the world of B2B marketing, by now we all know, the power of personalization is a table-stakes game changer. Gone are the days of one-size-fits-all marketing campaigns that cast a wide net, hoping to catch a few fish. Today, most businesses have realized that to succeed in the highly competitive B2B landscape, they need to tailor...
Read moreNovember 27, 2023
How to Use Terminus’ AI-Driven ICP Prompt Library to Build Audience Segments
In our latest webinar, "Powering Revenue Growth with AI-Driven ICP Refinement," led by Taylor Young, Director of Strategic Initiatives, and Kevin Hurley, Head of Revenue Operations, we explored the role of Artificial Intelligence (AI) in enhancing Ideal Customer Profiles (ICP). The session highlighted how AI significantly improves the accuracy and efficiency of developing...
Read moreNovember 20, 2023
Unlocking ABM’s Financial Potential: A CFO’s Guide
In today's economic landscape, the CFO’s responsibilities go beyond just balancing the books; they play a pivotal role in steering the company's financial ship through turbulent waters. In an era marked by uncertainty and economic challenges, CFOs are tasked with safeguarding financial stability while ensuring that every financial decision aligns with the company's overarching objectives. Meaning, many...
Read moreDecember 18, 2018
5 Essential Tips for Marketing Your End-of-Year Fundraiser
This guest post is brought to you by the amazing team at OneCause. Joshua Meyer brings over 14 years of fundraising, […]
December 12, 2018
December Product Update
Santa came early at the Sigstr office! We’re thrilled to announce four new integrations, an updated end user experience, and […]
December 10, 2018
Humanizing ABM: The Lifeboat for the Perfect Storm
This post is based on a podcast with Daniel Gaugler. If you’d like to listen to the full episode, you can […]
December 4, 2018
Uberflip and Sigstr Partner to Provide Brand New Distribution Channel for Personalized Content
If you’re an Uberflip user today, or you’re at least thinking about making the investment, it’s safe to assume your team is […]
December 4, 2018
4 Pillars of Account-Based Marketing with Optymyze
“Rather than taking leaves and throwing them over the fence, from marketing to sales, you’re working together from the same […]
November 30, 2018
Sigstr’s Dog Days of November
At Sigstr, one of our core values is to “Believe Big”. This applies to everything we do. The leadership team awards […]
November 29, 2018
Build vs. Buy – Email Signature Marketing
More and more marketers are realizing something we’ve known at Sigstr for a long time: employee email is a valuable marketing […]
November 26, 2018
3 Tips You Should Use to Master Personalization
This post is based on a podcast with Matt Heinz. If you’d like to listen to the full episode, you […]
November 16, 2018
What It Means to Be a Fearless Marketer
Madison Bennett, one of Marketo’s Fearless 50 marketers, shares his advice for being unafraid and operating more efficiently as a […]
