The latest from the go-to-market experts

Terminus Blog

March 25, 2024

The Power of Buying Groups: Understanding and Navigating the Collective Decision-Making Process

In B2C decisions are made quickly. Your end purchaser is often your end user, occasionally with a spouse or family member weighing in on the decision. In B2B we all know that the decision making process is significantly more complex and typically involve larger buying groups.  Your initial researcher may not be a user...

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March 18, 2024

A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact

In the fast-paced and ever-evolving landscape of B2B, the synergy and relationship between sales and marketing is a vital factor in achieving sustainable growth and success. While marketing creates demand and generates engagement, it is the sales team that turns that demand and engagement into revenue-generating deals. In this article, we will explore the pivotal role...

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March 11, 2024

Unifying Go-to-Market Strategies: Insights from Terminus and Forrester

In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. The discussion covered the challenges organizations face today and outlined actionable strategies for achieving a cohesive and impactful go-to-market approach. Below are some...

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March 1, 2024

The Pitfalls of Bad Data

In the realm of B2B marketing, where precision and personalization reign supreme, data quality emerges as the unsung hero that can either make or effectively break your campaigns. The importance of clean, accurate, and up-to-date data cannot be overstated, as it forms the backbone of effective and efficient marketing programs. Let’s explore together the pitfalls of bad...

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January 16, 2024

Resilient Sales Tactics: Leveraging Data to Navigate Rejection Effectively

In the world of sales, rejection is an inevitable part of the journey. Seasoned professionals understand that the path to success often winds through rejection, and it's the ability to navigate this landscape with resilience that sets exceptional sales people apart. But what fuels this resilience? Data. Harnessing the power of data, particularly first and third-party data,...

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December 4, 2023

The Game-Changer: The Power of Personalization in B2B Marketing

In the world of B2B marketing, by now we all know, the power of personalization is a table-stakes game changer. Gone are the days of one-size-fits-all marketing campaigns that cast a wide net, hoping to catch a few fish. Today, most businesses have realized that to succeed in the highly competitive B2B landscape, they need to tailor...

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November 27, 2023

How to Use Terminus’ AI-Driven ICP Prompt Library to Build Audience Segments

In our latest webinar, "Powering Revenue Growth with AI-Driven ICP Refinement," led by Taylor Young, Director of Strategic Initiatives, and Kevin Hurley, Head of Revenue Operations, we explored the role of Artificial Intelligence (AI) in enhancing Ideal Customer Profiles (ICP). The session highlighted how AI significantly improves the accuracy and efficiency of developing...

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November 20, 2023

Unlocking ABM’s Financial Potential: A CFO’s Guide

In today's economic landscape, the CFO’s responsibilities go beyond just balancing the books; they play a pivotal role in steering the company's financial ship through turbulent waters. In an era marked by uncertainty and economic challenges, CFOs are tasked with safeguarding financial stability while ensuring that every financial decision aligns with the company's overarching objectives. Meaning, many...

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November 14, 2023

The Vital CMO-CFO Relationship

Efficiency has become the business watchword of 2023. For brand marketers, previously measured on nearly impossible to quantify metrics like impressions and visibility, this is a new challenge. In contrast, digital and demand gen marketers are nearly always responsible for pushing small (or large) marketing budgets to do more. This shifting dynamic requires strong collaboration in...

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October 30, 2018

Email Signature Marketing vs. Traditional Email Marketing

Although we included a “vs.” in the title of this blog post, we first want to mention that we recommend […]

October 26, 2018

3 Reasons for Marketers to Curb Their Lead Addiction

Leads are the high-fructose corn syrup of the B2B marketing and sales world. Just like sugar is a low-quality source […]

October 25, 2018

Must-Track Marketing KPIs for Account-Based Demand Generation

As a B2B marketer, you’re probably well-versed in the basics of demand generation and account-based marketing. But how familiar are […]

October 24, 2018

Lumavate Adds Sigstr to ABM Strategy with Account-Specific Targeting

Signature Story Case Study Introducing Lumavate Founded in 2015, Lumavate is an enterprise platform for building progressive web apps (PWAs) […]

October 22, 2018

How to Unlock 2X More Engagement by Eliminating Lead Forms

Here at Terminus, we’ve been saying that engagement is the new form fill for a while. We borrowed the phrase […]

October 21, 2018

If Your Favorite Halloween Characters Had Email Signatures

Alright ghouls and gals, it’s time to pumpkin spice up your life with a bit o’ Halloween cheer! From fake […]

October 19, 2018

A Tale of Two Account-Based Marketing Journeys

This post is based off a podcast with Raianne Reiss and Joe Quinn. If you’d like to listen to the full episode, […]

October 16, 2018

Sigstr Guidelines: Tips and Tricks for Designing Email Signature Banners

Here at Sigstr, we often get asked about our own bold, eye-catching campaign designs. Our bright colors, unique sticker-style illustrations, […]

October 16, 2018

How Masergy Built an Award-Winning ABM Strategy from the Ground Up

Meet Malachi Threadgill, the director of demand generation at Masergy and winner of SiriusDecisions’ 2018 ABM Program of the Year. […]