March 25, 2024
The Power of Buying Groups: Understanding and Navigating the Collective Decision-Making Process
In B2C decisions are made quickly. Your end purchaser is often your end user, occasionally with a spouse or family member weighing in on the decision. In B2B we all know that the decision making process is significantly more complex and typically involve larger buying groups. Your initial researcher may not be a user...
Read moreMarch 18, 2024
A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact
In the fast-paced and ever-evolving landscape of B2B, the synergy and relationship between sales and marketing is a vital factor in achieving sustainable growth and success. While marketing creates demand and generates engagement, it is the sales team that turns that demand and engagement into revenue-generating deals. In this article, we will explore the pivotal role...
Read moreMarch 11, 2024
Unifying Go-to-Market Strategies: Insights from Terminus and Forrester
In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. The discussion covered the challenges organizations face today and outlined actionable strategies for achieving a cohesive and impactful go-to-market approach. Below are some...
Read moreMarch 1, 2024
The Pitfalls of Bad Data
In the realm of B2B marketing, where precision and personalization reign supreme, data quality emerges as the unsung hero that can either make or effectively break your campaigns. The importance of clean, accurate, and up-to-date data cannot be overstated, as it forms the backbone of effective and efficient marketing programs. Let’s explore together the pitfalls of bad...
Read moreJanuary 16, 2024
Resilient Sales Tactics: Leveraging Data to Navigate Rejection Effectively
In the world of sales, rejection is an inevitable part of the journey. Seasoned professionals understand that the path to success often winds through rejection, and it's the ability to navigate this landscape with resilience that sets exceptional sales people apart. But what fuels this resilience? Data. Harnessing the power of data, particularly first and third-party data,...
Read moreDecember 4, 2023
The Game-Changer: The Power of Personalization in B2B Marketing
In the world of B2B marketing, by now we all know, the power of personalization is a table-stakes game changer. Gone are the days of one-size-fits-all marketing campaigns that cast a wide net, hoping to catch a few fish. Today, most businesses have realized that to succeed in the highly competitive B2B landscape, they need to tailor...
Read moreNovember 27, 2023
How to Use Terminus’ AI-Driven ICP Prompt Library to Build Audience Segments
In our latest webinar, "Powering Revenue Growth with AI-Driven ICP Refinement," led by Taylor Young, Director of Strategic Initiatives, and Kevin Hurley, Head of Revenue Operations, we explored the role of Artificial Intelligence (AI) in enhancing Ideal Customer Profiles (ICP). The session highlighted how AI significantly improves the accuracy and efficiency of developing...
Read moreNovember 20, 2023
Unlocking ABM’s Financial Potential: A CFO’s Guide
In today's economic landscape, the CFO’s responsibilities go beyond just balancing the books; they play a pivotal role in steering the company's financial ship through turbulent waters. In an era marked by uncertainty and economic challenges, CFOs are tasked with safeguarding financial stability while ensuring that every financial decision aligns with the company's overarching objectives. Meaning, many...
Read moreNovember 14, 2023
The Vital CMO-CFO Relationship
Efficiency has become the business watchword of 2023. For brand marketers, previously measured on nearly impossible to quantify metrics like impressions and visibility, this is a new challenge. In contrast, digital and demand gen marketers are nearly always responsible for pushing small (or large) marketing budgets to do more. This shifting dynamic requires strong collaboration in...
Read moreAugust 8, 2018
The Relationship Marketing Manifesto
People drive relationships. Relationships drive business. A simple question: “What would B2B marketing and selling be like if we were […]
August 7, 2018
Align Marketing and Sales with Engagement Metrics
Marketing and sales alignment is all the rage these days, but how do you take it from being a buzzword […]
August 2, 2018
Fun at #FlipMyFunnel 2018
There’s no secret that #FlipMyFunnel 2018 will have the most epic agenda, ever. What you might not know is there […]
July 31, 2018
Facebook Live: Why Marketing is Content and Sales is Context w/ John Barrows
If you haven’t heard about John Barrows, you’ve probably been impacted by his sales insight. John is a no bullcrap […]
July 31, 2018
How to Accelerate Sales and Marketing Results with Engagement
Do you know which of your target accounts are currently most engaged with your company? Tracking and measuring the engagement […]
July 25, 2018
Account-Based Sales Development: The Sales & Marketing Glue
Account-based marketing (ABM) is all the hype for B2B companies, and rightfully so. ABM is a strategy, not a specific […]
July 23, 2018
July 2018 Baltimore HUG Recap: Employee Email and ABM Engagement
Last Wednesday, I had the pleasure of hanging out with the Baltimore HubSpot User Group thanks to the fine folks […]
July 20, 2018
How to Complete the ABM Puzzle
3 steps to creating personalized content experiences that will engage target accounts From conference floors to airport lounges, when I […]
July 18, 2018
Humans of Terminus: Stevie Vines, Software Engineer & Perpetual Learner
This post marks the start of #HumansofTerminus, a series we created to showcase the diverse spectrum of personalities, experiences, and […]