The latest from the go-to-market experts

Terminus Blog

March 25, 2024

The Power of Buying Groups: Understanding and Navigating the Collective Decision-Making Process

In B2C decisions are made quickly. Your end purchaser is often your end user, occasionally with a spouse or family member weighing in on the decision. In B2B we all know that the decision making process is significantly more complex and typically involve larger buying groups.  Your initial researcher may not be a user...

Read more
March 18, 2024

A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact

In the fast-paced and ever-evolving landscape of B2B, the synergy and relationship between sales and marketing is a vital factor in achieving sustainable growth and success. While marketing creates demand and generates engagement, it is the sales team that turns that demand and engagement into revenue-generating deals. In this article, we will explore the pivotal role...

Read more
March 11, 2024

Unifying Go-to-Market Strategies: Insights from Terminus and Forrester

In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. The discussion covered the challenges organizations face today and outlined actionable strategies for achieving a cohesive and impactful go-to-market approach. Below are some...

Read more
March 1, 2024

The Pitfalls of Bad Data

In the realm of B2B marketing, where precision and personalization reign supreme, data quality emerges as the unsung hero that can either make or effectively break your campaigns. The importance of clean, accurate, and up-to-date data cannot be overstated, as it forms the backbone of effective and efficient marketing programs. Let’s explore together the pitfalls of bad...

Read more
January 16, 2024

Resilient Sales Tactics: Leveraging Data to Navigate Rejection Effectively

In the world of sales, rejection is an inevitable part of the journey. Seasoned professionals understand that the path to success often winds through rejection, and it's the ability to navigate this landscape with resilience that sets exceptional sales people apart. But what fuels this resilience? Data. Harnessing the power of data, particularly first and third-party data,...

Read more
December 4, 2023

The Game-Changer: The Power of Personalization in B2B Marketing

In the world of B2B marketing, by now we all know, the power of personalization is a table-stakes game changer. Gone are the days of one-size-fits-all marketing campaigns that cast a wide net, hoping to catch a few fish. Today, most businesses have realized that to succeed in the highly competitive B2B landscape, they need to tailor...

Read more
November 27, 2023

How to Use Terminus’ AI-Driven ICP Prompt Library to Build Audience Segments

In our latest webinar, "Powering Revenue Growth with AI-Driven ICP Refinement," led by Taylor Young, Director of Strategic Initiatives, and Kevin Hurley, Head of Revenue Operations, we explored the role of Artificial Intelligence (AI) in enhancing Ideal Customer Profiles (ICP). The session highlighted how AI significantly improves the accuracy and efficiency of developing...

Read more
November 20, 2023

Unlocking ABM’s Financial Potential: A CFO’s Guide

In today's economic landscape, the CFO’s responsibilities go beyond just balancing the books; they play a pivotal role in steering the company's financial ship through turbulent waters. In an era marked by uncertainty and economic challenges, CFOs are tasked with safeguarding financial stability while ensuring that every financial decision aligns with the company's overarching objectives. Meaning, many...

Read more
November 14, 2023

The Vital CMO-CFO Relationship

Efficiency has become the business watchword of 2023. For brand marketers, previously measured on nearly impossible to quantify metrics like impressions and visibility, this is a new challenge. In contrast, digital and demand gen marketers are nearly always responsible for pushing small (or large) marketing budgets to do more. This shifting dynamic requires strong collaboration in...

Read more
August 8, 2018

The Relationship Marketing Manifesto

People drive relationships. Relationships drive business. A simple question: “What would B2B marketing and selling be like if we were […]

August 7, 2018

Align Marketing and Sales with Engagement Metrics

Marketing and sales alignment is all the rage these days, but how do you take it from being a buzzword […]

August 2, 2018

Fun at #FlipMyFunnel 2018

There’s no secret that #FlipMyFunnel 2018 will have the most epic agenda, ever. What you might not know is there […]

July 31, 2018

Facebook Live: Why Marketing is Content and Sales is Context w/ John Barrows

If you haven’t heard about John Barrows, you’ve probably been impacted by his sales insight. John is a no bullcrap […]

July 31, 2018

How to Accelerate Sales and Marketing Results with Engagement

Do you know which of your target accounts are currently most engaged with your company? Tracking and measuring the engagement […]

July 25, 2018

Account-Based Sales Development: The Sales & Marketing Glue

Account-based marketing (ABM) is all the hype for B2B companies, and rightfully so. ABM is a strategy, not a specific […]

July 23, 2018

July 2018 Baltimore HUG Recap: Employee Email and ABM Engagement

Last Wednesday, I had the pleasure of hanging out with the Baltimore HubSpot User Group thanks to the fine folks […]

July 20, 2018

How to Complete the ABM Puzzle

3 steps to creating personalized content experiences that will engage target accounts From conference floors to airport lounges, when I […]

July 18, 2018

Humans of Terminus: Stevie Vines, Software Engineer & Perpetual Learner

This post marks the start of #HumansofTerminus, a series we created to showcase the diverse spectrum of personalities, experiences, and […]