The latest from the go-to-market experts

Terminus Blog

March 25, 2024

The Power of Buying Groups: Understanding and Navigating the Collective Decision-Making Process

In B2C decisions are made quickly. Your end purchaser is often your end user, occasionally with a spouse or family member weighing in on the decision. In B2B we all know that the decision making process is significantly more complex and typically involve larger buying groups.  Your initial researcher may not be a user...

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March 18, 2024

A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact

In the fast-paced and ever-evolving landscape of B2B, the synergy and relationship between sales and marketing is a vital factor in achieving sustainable growth and success. While marketing creates demand and generates engagement, it is the sales team that turns that demand and engagement into revenue-generating deals. In this article, we will explore the pivotal role...

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March 11, 2024

Unifying Go-to-Market Strategies: Insights from Terminus and Forrester

In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. The discussion covered the challenges organizations face today and outlined actionable strategies for achieving a cohesive and impactful go-to-market approach. Below are some...

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March 1, 2024

The Pitfalls of Bad Data

In the realm of B2B marketing, where precision and personalization reign supreme, data quality emerges as the unsung hero that can either make or effectively break your campaigns. The importance of clean, accurate, and up-to-date data cannot be overstated, as it forms the backbone of effective and efficient marketing programs. Let’s explore together the pitfalls of bad...

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January 16, 2024

Resilient Sales Tactics: Leveraging Data to Navigate Rejection Effectively

In the world of sales, rejection is an inevitable part of the journey. Seasoned professionals understand that the path to success often winds through rejection, and it's the ability to navigate this landscape with resilience that sets exceptional sales people apart. But what fuels this resilience? Data. Harnessing the power of data, particularly first and third-party data,...

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December 4, 2023

The Game-Changer: The Power of Personalization in B2B Marketing

In the world of B2B marketing, by now we all know, the power of personalization is a table-stakes game changer. Gone are the days of one-size-fits-all marketing campaigns that cast a wide net, hoping to catch a few fish. Today, most businesses have realized that to succeed in the highly competitive B2B landscape, they need to tailor...

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November 27, 2023

How to Use Terminus’ AI-Driven ICP Prompt Library to Build Audience Segments

In our latest webinar, "Powering Revenue Growth with AI-Driven ICP Refinement," led by Taylor Young, Director of Strategic Initiatives, and Kevin Hurley, Head of Revenue Operations, we explored the role of Artificial Intelligence (AI) in enhancing Ideal Customer Profiles (ICP). The session highlighted how AI significantly improves the accuracy and efficiency of developing...

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November 20, 2023

Unlocking ABM’s Financial Potential: A CFO’s Guide

In today's economic landscape, the CFO’s responsibilities go beyond just balancing the books; they play a pivotal role in steering the company's financial ship through turbulent waters. In an era marked by uncertainty and economic challenges, CFOs are tasked with safeguarding financial stability while ensuring that every financial decision aligns with the company's overarching objectives. Meaning, many...

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November 14, 2023

The Vital CMO-CFO Relationship

Efficiency has become the business watchword of 2023. For brand marketers, previously measured on nearly impossible to quantify metrics like impressions and visibility, this is a new challenge. In contrast, digital and demand gen marketers are nearly always responsible for pushing small (or large) marketing budgets to do more. This shifting dynamic requires strong collaboration in...

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November 16, 2022

The Path to Big Wins With Programmatic Advertising

B2B advertising has been at the core of Terminus since the beginning. We have proven ourselves as a leader and […]

September 26, 2022

Women in ABM: Corrina Owens on being authentic and not being afraid to be disruptive

Corrina Owens is the Senior ABM Manager at Gong. She is also a B2B marketing enthusiast, an aerial circus artist, […]

August 25, 2022

How Today’s Changing Market Is a Golden Opportunity for Marketers

Terminus CMO, Natalie Cunningham, recently gave a keynote address at B2BSMX in Boston. We’ve taken her talking points and spun […]

August 8, 2022

Terminus Named a Leader Among B2B Advertising Solutions

Independent research firm report states that Terminus “is ahead of the B2B curve in its vision to enable audience targeting and […]

August 3, 2022

Terminus Named a Leader Among B2B Advertising Solutions

Independent research firm report states that Terminus “is ahead of the B2B curve in its vision to enable audience targeting and […]

June 1, 2022

How to Break Out of the Box When Its Comes to Your B2B Marketing Strategy

Connected TV and audio ads are taking B2B advertising from “boring” to boosted The high schoolers filed into the assembly […]

March 22, 2022

Terminus Named a Leader Among Account-Based Marketing Platforms

Global research and advisory firm gives Terminus differentiated scores in engagement channels, personalization, and advertising criteria ATLANTA & INDIANAPOLIS, March […]

March 8, 2022

Terminus Launches New Certification to Improve ABM Maturity

The free certification program enables marketers to obtain a deeper understanding of ABM principles, strategy and successful campaigns ATLANTA & […]

August 12, 2022

Best Practices for a Cohesive Digital Ad Experience

The life of a digital marketer can take on many looks (depending on the day hour), but one thing that […]