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Insights to fuel your next move. Catch up on expert takes, practical how-tos, and the latest trends in B2B marketing.
Mastering Campaign Measurement: A Guide for B2B Marketers
Measurement is crucial for any marketing or advertising campaign to assess whether your investment paid off. Here are…
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The Hidden Perils of B2B Data Deprecation: A Marketer’s Guide
In B2B marketing, accurate data is essential for success. However, data quality can decline over time due to…
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What is Content Syndication? The Key to Generating Leads and Increasing Conversions
Content syndication is the act of republishing your content to other websites, introducing it to new audiences and…
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10 B2B Growth-Hacking Tactics for Lead Generation
Growth hacking is one of the most wide-spread “secrets” of small business start-ups. Its meaning can sometimes get…
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An Inquiry vs. a Lead: What’s the Difference?
Many marketers and sales people assume that inquiries and leads are one and the same, but in fact,…
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Outbound vs Inbound Lead Generation Infographic
At the beginning of every lead generation initiative, it’s important to understand the difference between inbound and outbound…
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8 Lead Generation Ideas for Startups
Lead generation can be challenging for startup companies. As you build your business and its operations, you need…
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10 Examples of Awesome Landing Pages that Convert
To lead more users to your products, you need to create a showstopping landing page. To do this,…
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Account-Based Marketing: Is it Worth Implementing?
Account-Based Marketing (ABM) is a strategic method where marketers communicate with a defined set of accounts as markets…
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Lead Quantity vs Lead Quality: Achieving a Balance
Traditional sales and marketing strategies have long focused on lead quantity by casting a wide net to capture…
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What Data Solutions Mean for Marketing Technology?
In recent years, marketing has come to rely on the input of big data in order to create…
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