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  1. […] Smarketing also means recognizing your prospects and customers as “accounts” and not just leads. Account-based marketing means that you have to educate, entertain, and delight the people at your accounts, which requires the smarketing team to work more closely with customer success to create raving fans, or customer advocates. […]

  2. […] It starts by identifying your ideal customer, or account, then expanding your outreach by engaging your prospects on the channels which they are actively using such as social, mobile, display and video. Then, after your prospects become customers, you continue to actively market to them with the goal of creating customer advocates. […]

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