16 replies
  1. Matt Senatore
    Matt Senatore says:

    Nice post and thanks for referencing some of our work at SiriusDecisions in your post. Tony Jaros (SVP and Chief Research Officer at SiriusDecisions), Megan Heuer (our VP and Group Director of ABM and Marketing Operations) and I worked at The Peppers and Rogers Group earlier in our careers! It’s rewarding to see how far ABM/1:1/CRM/Target Account Marketing – call it whatever you want – has come and excited about the future outlook.

    • Sangram
      Sangram says:

      Thanks Matt! Really appreciate your comment. I believe that ABM is now going to be the biggest thing that B2B Marketers and Sales has seen to-date. I love what SiriusDecisions is doing to evangelize ABM.

  2. Prajwal
    Prajwal says:

    Sangram. Good read! Thanks for sharing.

    I guess another tremendously closely related area that’s been gaining much traction is account based intelligence. One of the companies I know that does that is Business Brainz. Might be of interest for you to explore for your follow up write-up.


  3. Christiane
    Christiane says:

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