Account-based marketing (ABM) is the hottest buzzword in B2B marketing.
However, many marketing and sales professionals don’t know where to start building an account-based marketing program…until now. Terminus is thrilled to announce our participation in the first-ever Account-Based Marketing Cloud.
This ABM Cloud and partner program seek to help marketers understand the B2B marketing and sales software product landscape. It will also help teams select best-in-class tools across functional categories to implement account-based marketing programs at scale.
The Terminus Cloud for ABM provides a framework that represents the five core components of any account-based marketing and sales strategy. As marketers face an overwhelming array of technology tools, this framework classifies and simplifies the tools required to execute account-based marketing tactics and strategies from start to finish, including:
- Identify – Tools for identifying potential accounts
- Expand – Tools for expanding reach within accounts
- Engage – Tools for engaging with accounts
- Advocate – Tools to help individuals within accounts become product champions
- Measure – Analytics tools that help marketers understand attribution and engagement from those accounts
Here are all the B2B marketing and software providers participating in the Terminus Cloud for ABM:
- Dun & Bradstreet
- Dun & Bradstreet
“Our goal in creating the Terminus Cloud for ABM is to provide customers a blueprint for account-based marketing, and to recommend technologies that will help them execute their ABM strategies at scale.” – Sangram Vajre
The ABM Cloud categories follow the same stages of the inverted B2B sales funnel for account-based marketing as #FlipMyFunnel, which was created by Terminus Co-Founder and CMO, Sangram Vajre. Sangram is also the author of Account-Based Marketing For Dummies.
To see how all these account-based marketing vendors fit together, check out the Account-Based Marketing Stack Grader.