Get ready to MOVE
Take this practical assessment to determine your company's go-to-market maturity and discover the path to sustained growth with the MOVE framework.Take the Assessment
Why you should take the MOVE assessment
Assess Your GTM Maturity
Great products are trumped by great go-to-market! The assessment highlights strengths, weaknesses, and recommendations for your current GTM approach based on the four questions of the MOVE framework.
Identify Your Next MOVE
Regardless of the size of your company, your industry, or the nature of your products and services, if you can answer these four questions well, you will be able to orchestrate your next move with confidence.
Align Teams and Grow
With the MOVE book and a personalized GTM assessment you’ll have the tools to navigate the go-to-market maturity curve, create a high-performing GTM revenue team and achieve efficient growth at scale.
Pushing the World to Move Further, Faster
All of the 2021 proceeds from MOVE: The 4 Question Go to Market Framework will go to support NewStory Charity, a nonprofit organization dedicated to building a new life for thousands of people in North and Central America. We’re proud to partner with them in their goal is to build a world without homelessness through inclusive design and local sourcing.
What’s Your Next MOVE?
MOVE: The 4 Question Go to Market Framework gets every go-to-market leader ready to create a high-performing revenue team. Whether you’re just getting started with your go-to-market and revenue operations strategy or you’re looking to accelerate your growth, this book helps you move faster and go further than you ever thought possible.Get the Book
|Business Stage & the 3P’s||Ideation Problem-market fit||Transition Product-market fit||Execution Platform-market fit|
|GTM Focus & the Team||Leads Sales-led||Accounts Sales & Marketing||Customers Customer Success + Sales & Marketing|
|1. Market (who) Who should we market to?||TAM Broad - minimal prioritization||Segments Relevant accounts (TRM + ICP + Intent)||Cohorts Customer cohorts + Relevant new accounts|
|2. Operations (what) What do we need to operate effectively?||Ad-hoc Department level data and decision making authority||Aligned Shared understanding of the data and aligned decision making accross sales & marketing with dedicated ops for each department||RevOps Coordinated decision making a cross GTM teams aligned to achieve company objectives led by centralized rev ops team using shared systems, data, processes and GTM scorecard|
|3. Velocity (when) When can we scale our business?||Reative When there’s a fire, hire someone to put it out||Proactive Invest now to prevent future fires||Prioritized Invest for growth not for pain|
|4. Expansion (where) Where can we grow the most?||
Single threaded expansion
One distribution path
(direct, channel or partner)
|Partial expansion Multiple distribution paths and coverage areas (GEO’s, verticals)||Full expansion Distribution + Coverage + Multiple products, platforms, & ecosystems|
Metrics by functions
Funnel Conv rates, CPL
Bookings & Win rate
Sales activities (calls, demo’s, ops)
Marketing activities (traffic, leads)
Metrics by account segments
Average deal size, GRR, Efficiency metrics (magic number, CAC)
Metrics by customer cohorts
CLV, Time to value, NPS, Customer ROI
Product line revenue & Pipeline
Growth by category
Which of these most accurately represents the stage of your business?Aslot: go get the answer for question 1slot: go get the answer response for question 1
What metrics are most important to running your business today?Aslot: go get the answer for question 2slot: go get the answer response for question 2
Which of these best describes how you decide whom you should market to?Aslot: go get the answer for question 3slot: go get the answer response for question 3
What do you need to operate effectively?Aslot: go get the answer for question 4slot: go get the answer response for question 4
How do you know when it’s time to hire and invest to scale your business?Aslot: go get the answer for question 5slot: go get the answer response for question 5
Where can your business grow the most?Aslot: go get the answer for question 6slot: go get the answer response for question 6
Book a GTM Strategy Call
MOVE: The 4 Question Go to Market Framework gets every go-to-market leader ready to create a high-performing revenue team. Whether you’re just getting started with your go-to-market and revenue operations strategy or you’re looking to accelerate your growth, GTM Partners can help you move faster and go further than you ever thought possible.
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Propelling your go-to-market strategy forward starts with marketing to the right accounts. Learn how Terminus can bring sales and marketing together to generate pipeline that scales with your organization.