Ebook: Understanding Targeted Banner Ads for B2B Marketing

Need a starting point or “101 lesson” on the different types of banner ad targeting available today? Looking for more ways to get your brand in front of your most important audience? This ebook is perfect for both!

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Banner Ads

Banner ads have become ubiquitous on the internet, to the point where many people don’t notice them unless they’re advertising a product that they’re interested in. Website banner ads are akin to a digital billboard on a highway. They show up on highly visited websites presenting an offer, service, product, or anything else that a brand is trying to promote. Ad website banner ads are incredibly effective when they are done correctly – which means having the right professional web banner design.

How can beginners make banner ads that really stand out? Great banner ad design is going to include eye-catching (but not grating) colors, clear and concise text, and a call-to-action. Visuals such as photography, illustrations, icons, and product shots are all featured in some of the best banner design. While they do need to be eye-catching, they shouldn’t have flashing visuals or fast animations. And they should link to the correct website – often landing pages that direct the customer to the product or service they’re most interested in.

It’s also about the data, and most ad platforms today have a number of reports that can be run. Once the ads have been designed, they have to be managed and analyzed. A company will need to determine which ads are performing best, and will need to focus their web banner advertising on those. Often, companies will create a number of banner ads and run them concurrently to figure out which one is going to be most successful. Advertising on digital media is both an art and a science, and it isn’t always possible for even the best marketers to know which ads are going to resonate with customers the most.

Apart from following banner ad design best practices, companies can engage with a banner ad design service, or a banner ads platform like Terminus. Terminus can place the customer’s ads on the right website and even target specific companies. Furthermore, ad design services and consultation can help a company formulate the best ad strategy.

Google Ads

Today, the most popular ads service is Google ads. Google ads can be purchased in two ways. You can purchase paid search ads which show up on search query pages. You can also purchase Google banner ads, which show up on other websites within Google’s network. Google has the most extensive advertising network in the world.

To advertise, you first need to know the Google ads banner size. Google display ad sizes 2019 will differ from 2015 or 2010, because standard formats change. You can look at Google display network examples or Google display ad formats for more information. you’ll need to upload a Google display network logo, your ad itself, and a description of your product and services.

Google will automatically size your ad depending on where it’s being displayed, and there are certain Google display ad sizes most popular. Google display network sites can include both desktop and mobile, and Google display network targeting can target your ad to very specific demographics, such as individuals with certain interests. The Google display ad builder is extremely robust and can help you create an ad from scratch, but you still need to create the visual component. There are many tutorials online about how to set up Google display ads.

Google isn’t the only advertising platform or service available, it’s just one of the most popular ones. For teams that want to use Google services but feel overwhelmed and aren’t sure where to start, hiring a consultant can help. Most advertisers will find that using a mix of Google, Facebook, and other services such as Bing will be most beneficial, as opposed to relying on only a single marketplace.

Facebook Ads Cost

How much do Facebook ads cost? Online advertising costs vary and it’s important to understand how they’re charged. Facebook is a great advertising channel. Not only do many people spend a lot of time on Facebook, but Facebook lets you drill down to very specific demographics. You can choose different hobbies, skills, levels of education, and more.

Most ads are going to be cost-per-click, which means you don’t get charged until someone actually clicks your ad. You don’t get charged just for impressions. But the cost of each click can vary depending on how competitive the keywords you’re using are. Teams should compare banner ads cost along all channels, including all social media accounts.

How much does it cost to advertise on a website? Online advertising costs vary significantly. Companies don’t look into “How much should I charge for advertising on my website?” Rather, the service itself (like Google) usually sets the price. Online advertising rates 2018 can differ significantly from 2020, and each banner ad design cost is also going to be separate. Banner ads cost India will also be different from banner ads cost US, so all these things have to be considered. Teams need to thoroughly investigate their costs, or they aren’t going to be able to tell what the ROI of their advertising is.

Most platforms are going to track in-depth costing for your ads, but you also need to be able to track how much money they’re bringing in. Facebook has the Facebook Pixel which you can put on your site and which lets Facebook track whether you’ve truly gotten engagement or conversions. From there, you can determine whether your campaign is successful.

It can take some time to key into how successful a campaign will be. Usually that requires split testing, which involves running multiple ads at once and then determining which ad has had the most engagement.

Ad Website

You want to advertise. But where? Advertising networks include third party services such as Google and Bing. With these third-party ad networks, an ad website signs up with an ads publisher. The ads publisher acquires ads from companies like yours, and then runs it on these ad websites. The online banner advertising is paid for through the ads publisher, and the ads publisher pays out the ad websites in turn. You can buy banner ads from an ads publisher, but they won’t run on the publisher themselves, they will run on the websites within their network.

In addition to these banner advertising sites, you can also advertise on social media. You can buy display ads on Twitter, Instagram, and Facebook. Again, you will be paying cost-per-click on any banner ad marketplace, whether it’s a third-party ad network or a social media site.

If you want to know how to place banner ads on website pages, it can be better to work with a partner like Terminus. Terminus can help you find the networks, sites, and targeting options that are best for your business, and can help you be efficient with your ad spend and not waste your money. You can find flat rate website advertising companies under which you can pay a certain rate and see what results they can get.

This also means that you can spend less time on your advertising so you can spend more time running your business instead. Partners can also help you develop your ads, which can be a challenge. A marketing professional is often needed to craft a display ad that will really catch a customer’s eye, especially today when banner ads are very popular.

Banner Ad Sizes

When you create a banner, the first thing you need to consider is banner ad sizes. Usually you’ll create multiple banner ads and they’ll be automatically served depending on what the customer is viewing your ad on. Mobile banner sizes differ from banner sizes for desktop computers. You may get the banner size in inches or pixels, and a vertical banner size is going to differ from a horizontal banner size.

A banner maker app will often come preloaded with the most popular sizes, and you can find a free banner maker online without watermark – though they usually don’t have a lot of options. There are also website banner size Photoshop options if you want to create an ad with professional effects.

Here are some of the most popular banner ad sizes (usually in pixels; if you need to know banner size in CM, you’ll need to look it up):

  • 250 by 250 is a traditional square banner ad, which can fit into many slots. Many websites fit these into their content where they won’t be overly distracting.
  • 468 x 60. This is the traditional banner, which is one of the most common types. A banner that is in this ratio is going to be able to be used in many places.
  • 728 x 90. This is known as a leaderboard banner, which is a banner that shows up at the very top of the site. It’s a little larger than a traditional banner.
  • 120 x 600. This is known as a skyscraper banner, it is a vertical banner that usually shows up on the side of content.
  • 160 x 600. This is a wide skyscraper banner, which shows up as a larger banner on the side of the content. Not all websites will serve this size of banner, but it’s very noticeable when it is served.

From side banner ads to vertical banner ads, it’s critical that you know the right banner ad sizes. Terminus has ad design services that can help make ads for you based on creative direction and what you want to promote.

Banner Ads Examples

If you’re just getting into banners and looking for banner design ideas, it’s important to browse through and collect banner ads examples. Examples give you a better idea of how to frame and create your ad. When a team is ready to design, they need a starting point, direction, or strategy. If you’re creating your own ads, you can use these ads for inspiration. If you’re developing it with a partner, you can point to ads that you like so that they know what you want.

Some of the best banner ads 2019 can be found here. Sigstr’s “September Issue” ebook is full of ideas for creative web banners and creative web banner design inspiration. Keep in mind some of the banner ad best practices 2019:

  • Consider moving media. 2019 and 2020 both have many video banner ad examples, because movement catches the eye. However, too much movement may be distracting.
  • Choose bold, bright colors, but don’t overdo them. Accents over a white, black, or otherwise neutral background are noticeable without being overbearing. Make sure the colors don’t crash. You can look at a complementary color wheel for help.
  • Don’t add too much text. A line or two, with a tagline, is enough. No one wants to read a banner ad: They should be able to scan the ad easily and immediately know what it’s about.
  • Include a call to action. What is the customer supposed to do and why? Tell the customer to “click for their deal” or “check out the best new products.” Otherwise they may notice the ad but just pass it by.

Stay updated with dynamic banner ad examples and the best B2B display ads, and you’ll be able to create better ads for your business. However, if you don’t feel as though you want to create your ads from scratch, you don’t have to. You can also consult with a partner like Terminus to get help.

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