The Latest from the ABM Experts
June 28, 2016
15 Digital Marketing Stats We <3
Written by Michelle Baqués
What kind of marketer doesn’t like stats? It’s part of our DNA – we LOVE statistics about marketing in general: programs, channels, and every other stat under the sun that helps us do our jobs better. As marketers, we know that every dollar can (and should) be measured, every lead matters, and every new deal should be accounted for where it was originated. We measure conversion rates and open rates and click-through-rates and displays and… the list could literally go on forever.
But all of that marketing data can be paralyzing. If you try to measure everything, you really measure nothing at all, because it’s impossible to make changes and improve data points if everything is a focus.
So when our team ran across a new article entitled, “110 Digital Marketing Stats” via gShift, a company that’s built around content performance, we got excited. Our team at Sigstr identified our top 13 favorite digital marketing stats from the post, and we added 2 extras as a bonus under “employee email”.
Let’s dig into the stats:
- 60% of all organic clicks go to the top 3 organic search results (Hubspot)
- Those involved in the B2B buying process are already 57% of the way down the path to a decision before they’ll actually perform an action on your site (Think With Google)
- 51.7% of emails were opened on Smartphones and 15% were opened on Tablets, with 33.3% opened on desktop/laptop computers according to Movable Ink’s US Consumer Device Preference Report for Q3 2015 (Movable Ink)
- Users spent on average 1.8 hours on their smartphones every day and apps account for 89% of their mobile media time (Social Media Today)
- On average, 75% of ideas are turned into a content asset, published once and never reused or repurposed again (Kapost)
- 72% of marketers worldwide said relevant content creation was the most effective SEO tactic (MarketingProfs)
- 94% of B2B marketers use LinkedIn as part of their content strategy. Other popular platforms include Twitter (87%), Facebook (84%), YouTube (74%) and Google+ (62%) (Content Marketing Institute)
- 59% of marketers are planning to increase their influencer marketing budgets over the next 12 months (Tomoson)
- 1 in 3 people come to a brand through a recommendation (Brandon Murphy)
- Buffer reported for its user base, tweets with images received 150% more retweets than tweets without images (Kiss Metrics)
ANALYTICS & REPORTING
- 27% of B2B marketers say they are effectively tracking content utilization metrics (Aberdeen)
- 33% of marketers were not sure which digital channel makes the biggest positive impact on revenue (MarketingProfs)
- Gartner’s 2015-2016 CMO report shows that 98% of marketers believe digital and offline marketing are merging and marketing strategies will need to reflect this (Gartner)
- In 2015, the number of worldwide email users will be nearly 2.6 billion. By the end of 2019, the number of worldwide email users will increase to over 2.9 billion (Radicati)
- In 2015, the number of business emails sent and received per user per day totals 122 emails per day (Radicati)
No matter what kind of marketer you are, your role is rooted in statistics: what’s working, what’s not working, where should you and your team be spending your time and budget? Maybe you weren’t considering it, but employee email could be a necessary addition to your digital marketing mix. The statistics around volume are hard to overlook – so why not take advantage of it?
Try pulling your own numbers for some of the above benchmark statistics and learn what channels and programs work best for your team. And if you’d like to see how examples of the best email signatures and how they can help your Marketing team distribute content (and boost your metrics), we’d love to help!
Sign up for a free demo today to see Sigstr’s best email signatures or click below to access our latest resource: