Terminus Blog

The Latest from the ABM Experts

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The Total Economic Impact™ of Terminus from Forrester Consulting

Key Benefits from Participating Terminus Customers: 313% ROI over three years 40% reduction in cost per targeted account 60%...

#OneTeam - a true tale of account-based marketing transformation

#OneTeam: A True Tale of Account-Based Marketing Transformation

At Terminus, we’re going through an account-based marketing transformation. During my two years at Terminus, I’ve witnessed firsthand how...

12 ways to segment account-based advertising campaigns

12 Ways to Segment Account-Based Advertising Campaigns

Improve the effectiveness of your account-based advertising with campaigns targeting highly specific audiences. It’s no surprise that more targeted...

Terminus Bombora Partnership Operationalize ABM

Terminus & Bombora Partner to Operationalize Data-Driven Account-Based Marketing

B2B marketers can use buying intent and website engagement data to target accounts with Terminus account-based advertising. Today, I’m excited...

A day in the life of a Terminus customer success manager - Brenna Zenaty

A Day in the Life of a Terminus Customer Success Manager

“The best part of my job is seeing how much our customers trust us,” says Brenna Zenaty, Senior Customer...

Santa uses Terminus to design magical, tailored experiences

Santa Uses Terminus to Design Magical, Tailored Experiences

Editor’s Note: Our friends over at Uberflip have launched a fun holiday campaign about account-based marketing (ABM). It highlights...

Enhancements to Account-Based Visitor ID Allow Marketers to More Easily Analyze Account Engagement Data

Use New Filters to View Website Engagement Data by Campaign or Account In early Q3, Terminus launched Account-Based Visitor...

5 HubSpot Workflow Recipes to Unite Inbound and Account-Based Marketing with Terminus

5 HubSpot Workflow Recipes for Inbound + Account-Based Marketing

Get Started with ABM Using These HubSpot Workflow Recipes In August 2017, we announced the Terminus integration with HubSpot...

How Uberflip Uses Terminus for Account-Based Marketing

How Uberflip Uses Terminus for Account-Based Marketing

Editor’s Note: This is a guest blog post from Heidi Vandermeer, the Account-Based Marketing Manager at Uberflip, a cloud-based platform that...

5 essentials of building effective partnerships

5 Essentials for Creating Effective Partnerships [Video]

Editor’s Note: This post was written by Tim Kopp, a General Partner with Hyde Park Venture Partners, and was originally...

5 steps to an account-based marketing program

5 Steps to a Fresh Account-Based Marketing Program [Video]

Editor’s Note: This is a guest post from Katie Bullard. As Chief Growth Officer of DiscoverOrg, Katie brings 15 years...

Use this template to orchestrate account-based marketing campaigns

Use This Template to Orchestrate Account-Based Marketing Campaigns

What We Mean By “Account-Based Marketing Orchestration” Account-based marketing orchestration refers to a deliberate series of marketing activities and...

Why conversational ABM is the one piece you need for 2018

Why Conversational ABM Is the One Piece You Need to Add for 2018

Editor’s Note: This is a guest post from Erik Devaney. Erik is a brand marketer at Drift, the world’s first...