#OneTeam: A True Tale of Account-Based Marketing Transformation

At Terminus, we’re going through an account-based marketing transformation. During my two years at Terminus, I’ve witnessed firsthand […]

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12 Ways to Segment Account-Based Advertising Campaigns

Improve the effectiveness of your account-based advertising with campaigns targeting highly specific audiences. It’s no surprise that more […]

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Terminus & Bombora Partner to Operationalize Data-Driven Account-Based Marketing

[vc_row][vc_column][vc_column_text] B2B marketers can use buying intent and website engagement data to target accounts with Terminus account-based advertising. […]

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Two Mistakes Management Makes with Sales Development

Over the years I have worked alongside sales teams in a wide range of fields. No matter what […]

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A Day in the Life of a Terminus Customer Success Manager

“The best part of my job is seeing how much our customers trust us,” says Brenna Zenaty, Senior […]

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Consequences of Not Prioritizing the Customer and How to Get Back on Track

While the concept of being customer-centric isn’t new, there’s been a heightened focus recently on prioritizing the customer […]

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Santa Uses Terminus to Design Magical, Tailored Experiences

Editor’s Note: Our friends over at Uberflip have launched a fun holiday campaign about account-based marketing (ABM). It […]

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Enhancements to Account-Based Visitor ID Allow Marketers to More Easily Analyze Account Engagement Data

Use New Filters to View Website Engagement Data by Campaign or Account In early Q3, Terminus launched Account-Based […]

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6 Tips for Transitioning a Customer from Sales to Customer Success

In the world of business, landing a customer is only the beginning — maintaining the customer is the […]

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