Terminus Blog

The Latest from the ABM Experts

ABM measurement

Featured post

How to Report on Your ABM Funnel: A Template for B2B Marketers

There’s been a fundamental shift in the B2B buying process over the last 5 years. So why has the...

Understanding and Identifying Opportunities Within ABM Account Lifecycles

After a few years of positive momentum, account-based marketing (ABM) has become an undeniable reality for B2B marketers. In...

pramata + terminus

[ABM Case Study] Pramata Lowers Customer Acquisition Cost by 60%

  Pramata uses human-aided AI technology and managed services to help B2B businesses eliminate revenue leakage — or revenue...

Account Firmographic Data Completion

Account-Level Firmographics, Now Automatically in Account Hub

Segmenting your target market using firmographics is nothing new — most marketers have been doing it for decades. But...

3 Approaches to Building and Targeting ABM Campaigns

Any marketer will tell you effective campaigning starts with a solid list of segmented prospects. But even that can...

What is account based marketing (ABM)?

Account based marketing is here to stay. In fact, according to analysts at TOPO, account-based marketing will become the...

How Authenticity Helps You Succeed in ABM

Nobody likes to be sold to, not even sales reps. When you’re looking to make a purchase, who would...

Snowflake ABM Case Study

[ABM Case Study] Snowflake’s 1-to-1 ABM Campaigns Drive 50% of Content Consumption

  As a Gartner Magic Quadrant leader for Data Management Solutions for Analytics, Snowflake’s account-based marketing team treats customers...

What is Meaningful Engagement in Account-Based Marketing and Why Does it Matter?

The role meaningful engagement plays in your account-based marketing (ABM) campaigns can’t be overstated. In fact, it enables your...