Terminus Blog

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ABM measurement

Featured post

How to Report on Your ABM Funnel: A Template for B2B Marketers

There’s been a fundamental shift in the B2B buying process over the last 5 years. So why has the...

Three ways to dynamically trigger ads based on account behavior

Key takeaways from this article Automatic ad nurturing is now available to all Terminus customers with access to Account...

intent data

Intent Data: The Good, the Bad, and the Illegal

Every morning when a marketer gets into work, just after he or she fires up their computer and grabs...

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Keep Austin ABM-ing: #FlipMyFunnel Roadshow Recap

The capital of Texas has a unique vibe full of music, BBQ and a booming tech scene. So, when...

How to Measure the Effectiveness of Account-Based Advertising (September 2019)

Digital Marketers Are Looking at Advertising Through an Account-Based Lens How do you measure the impact of your digital...