Terminus Blog

The Latest from the ABM Experts

ABM measurement

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How to Report on Your ABM Funnel: A Template for B2B Marketers

There’s been a fundamental shift in the B2B buying process over the last 5 years. So why has the...

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Crazy Rich Growth Projections: The Truth of What Your Recent Funding Really Means

Congratulations on securing your latest round of funding. You’re on a gravy train with biscuit wheels! Unfortunately, the day...

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9 ABM Stats from Canam Research to Help You Win More Deals

Key Takeaways: Sales and marketing alignment improves when marketing is also KPI’d on sales rather than MQLs.  Deal acceleration...