The Latest from the ABM Experts
April 3, 2019
Sigstr Product Update: April 2019
Written by Kolby Tallentire
Spring has officially arrived and so have new Sigstr features! We’re excited to announce several advanced analytics offerings, an integration to help you better manage employee data, and Sigstr Relationships features that play nice with Salesforce. Check out the details below!
Real-Time Campaign Updates
See campaign banners update when selecting a recipient
Sigstr’s latest and greatest Chrome Extension now supports real-time campaign updates*. When crafting an email, end users will now have a view into the banner that will be served to specific ABM targets. Once an end user notes the email address of their end recipient, the campaign will update in real-time to display the campaign that will be served to that individual.
*Please note that this feature is only available to Gmail customers using Sigstr’s Chrome Extension.
Unique Views & Clicks
Gain a more granular view of campaign engagement
Finally, the granularity you’ve been waiting for! In addition to total views and clicks, Sigstr will now begin calculating the unique views and clicks associated with each of your email signature campaigns. With increased visibility, you will have a better understanding of the impact Sigstr has on your marketing and revenue goals.
Campaign Details Page
Take campaign analytics to a whole new level
Sigstr is thrilled to announce a brand new campaign details page! You asked for better analytics and we’ve delivered. Now, when you click on a campaign within Sigstr, you’ll be taken to a page that displays total views and clicks, unique views and clicks, engagement trends, time-based analytics, recipient analytics, and associated Salesforce information. And this is just the beginning! New analytic offerings will be available in the coming months.
Admin Engagement Reports
Weekly engagement reports sent straight to your inbox
On April 15th, Sigstr will begin delivering weekly engagement reports to you and all of the other admins in your account*. Delivered every Monday, the report will detail campaign views, clicks, and recipient data across your entire company from the week before. The report cadence will automatically be set up to run on a weekly basis, but you will have the ability to change your settings to receive the reports daily if so desired.
*Please note that Admin Weekly Reports are only available to customers leveraging Recipient Analytics.
Salesforce Contact Creation
Surface new contacts and sync them to Salesforce
Do all of your most important customers and prospects reside in Salesforce? Use Sigstr Relationships to ensure that every contact in communication with your sales and service teams is captured in your CRM. Surface new contacts through employee email and create them in Salesforce with the click of a button. Keep up-to-date without any added effort and never lose a connection as the result of employee turnover.
Salesforce Opportunity Data
Understand how key deals are progressing in your pipeline
Due to lack of visibility, many Sales Leaders struggle with forecasting and opportunity management. Luckily, relationship strength is a key indicator of deal progression. You can now view Salesforce’s opportunity data directly within your Sigstr Relationships environment so that you can keep tabs on your pipeline. Leverage Sigstr Relationships as your central source of truth so that you can make sure your goals are met quarter after quarter.
Azure Active Directory Integration
Streamline the management of employee data
Backed by a powerful integration with Azure Active Directory, you can now streamline the management of employee data within your Sigstr environment. Automatically create and delete users in real-time and ensure employee information is kept up-to-date with no added effort.
Put trust in Sigstr’s highly rated security and performance
Sigstr is thrilled to announce our official Amazon Web Services (AWS) Digital Customer Experience Competency status! Achieving this status differentiates Sigstr as an AWS Partner Network (APN) member that provides specialized demonstrated technical proficiency and proven customer success with specific focus on workloads based on account-based marketing, relationship intelligence, and email signature marketing. To receive the designation, APN Partners must possess deep AWS expertise and deliver solutions seamlessly on AWS.
Hoping to see these features in action? No problem! Make sure to register for our upcoming Sigstr Session, Spring Forward with Sigstr. The webinar will be held on April 23rd at 1pm EST.