Terminus Blog

The Latest from the ABM Experts

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The Total Economic Impact™ of Terminus from Forrester Consulting

Key Benefits from Participating Terminus Customers: 313% ROI over three years 40% reduction in cost per targeted account 60%...

How to Measure the Effectiveness of Account-Based Advertising (September 2019)

Digital Marketers Are Looking at Advertising Through an Account-Based Lens How do you measure the impact of your digital...

How to Define your Ideal Customer Profile for Account-Based Marketing

How to Define Your Ideal Customer Profile for Account-Based Marketing

Account-based marketing (ABM) has shot to popularity in recent years because it offers teams a focused, structured way to...

"Don't let perfect get in the way of better. Just get started." - Daniel Englebretson of Phononic on the #FlipMyFunnel podcast

In 1 Year, This Marketer Turned a Company With No Marketing Into a Pipeline Machine

In this episode of the #FlipMyFunnel podcast, Phononic’s Daniel Englebretson shares how his team built an award-winning marketing program...

ABM measurement

How to Report on Your ABM Funnel: A Template for B2B Marketers

There’s been a fundamental shift in the B2B buying process over the last 5 years. So why has the...

How to practice fearlessness in marketing - #FlipMyFunnel podcast with Madison Bennett

What It Means to Be a Fearless Marketer

Madison Bennett, one of Marketo’s Fearless 50 marketers, shares his advice for being unafraid and operating more efficiently as...

computer with charts and graphs

Must-Track Marketing KPIs for Account-Based Demand Generation

As a B2B marketer, you’re probably well-versed in the basics of demand generation and account-based marketing. But how familiar...

Masergy's ABM subway map

How Masergy Built an Award-Winning ABM Strategy from the Ground Up

Meet Malachi Threadgill, the director of demand generation at Masergy and winner of SiriusDecisions’ 2018 ABM Program of the...

Marketing and sales team

How to Put ABM into Action with the TEAM Framework

Common Challenges with Account-Based Marketing Over the years, we’ve helped hundreds of B2B teams overcome some of their biggest...

Account-Based Marketing Platform

6 Criteria to Look for in an Account-Based Marketing Platform

The Disconnect Between ABM Strategy and Technology Perhaps the most universal challenge facing marketing and sales teams today is...

The Value of a Dollar with Account-Based Advertising

The Value of a Dollar with Account-Based Advertising

Not Every Advertising Dollar is Created Equal

Terminus named Atlanta's fastest-growing software company in the 2018 pacesetters awards

Terminus Named Atlanta’s Fastest-Growing Software Company in the 2018 Pacesetter Awards

2018 has been an exciting year for account-based marketing — and for Terminus in particular. We kicked off the...

9 #FlipMyFunnel Podcast Episodes Featuring Terminus' #OneTeam

9 #FlipMyFunnel Podcast Episodes Featuring Terminus’ #OneTeam

What Can You Expect from the #FlipMyFunnel Podcast? Best practices for account-based marketing? Check. True stories about challenges B2B...