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How to Report on Your ABM Funnel: A Template for B2B Marketers

There’s been a fundamental shift in the B2B buying process over the last 5 years. So why has the...

Account-based marketing superheroes

Introducing the Top 45 ABM Superheroes for 2017

Faster than a mobile-optimized website! More powerful than your CRM! Able to overcome prospects’ objections in a single bound!...

Buyer personas for account-based marketing worksheet

How to Define Buyer Personas for Account-Based Marketing (ABM)

What is a Buyer Persona? Buyer personas are overviews of the people you engage with directly during the sales process....

Video - Sangram Vajre talks account-based marketing on DisrupTV

Video: Sangram Vajre Talks Account-Based Marketing (ABM) on DisrupTV

Recently, Terminus CMO and Co-Founder Sangram Vajre appeared on DisrupTV to discuss account-based marketing, building a business, and what...

Account-based marketing content mapping worksheet

Account-Based Marketing Worksheet: How to Map Content to Your B2B Buyer’s Journey

For a lot of marketers today, it’s hard to remember a time before content became the calling card of B2B marketing....

Terminus account-based marketing vs. retargeting ads

Terminus Account-Based Marketing vs. Retargeting: What’s the Difference?

Since this post was originally published, we’ve introduced Account-Based Retargeting to help B2B marketers get more efficiency out of their...

Terminus account-based marketing AdOps

A Day in the Life of a Terminus AdOps Coordinator: Connor Bloodworth

Meet Connor Bloodworth, Programmatic Advertising Operations Coordinator at Terminus Connor Bloodworth’s job title — Programmatic Advertising Operations Coordinator —...

7 steps to getting started with account-based marketing

7 Steps to Getting Started with Account-Based Marketing (ABM)

You already know you need to be doing Account-Based Marketing. But how? You’re sold on the benefits of ABM,...

Customer marketing and account-based marketing

Customer Marketing: The Missing Piece of the Account-Based Marketing Puzzle

What is Customer Marketing? “Customer marketing is built around activities designed to drive retention, loyalty, advocacy, growth, and community...

How to define an ideal customer profile abm

Worksheet: How to Define an Ideal Customer Profile (ICP) for Account-Based Marketing

Creating An Ideal Customer Profile (ICP) Account-based marketing (ABM) programs are wildly successful because they focus on generating revenue from a carefully...

Video: 16 Female Sales Leaders We Admire #WomenInSales

Join Us in Celebrating #WomenInSales “There aren’t enough women in sales leadership roles, so let’s change the numbers,” says...

Account-based marketing case study Support.com Terminus

Account-Based Marketing Case Study: Support.com

Support.com Closed a Deal from Their Account-Based Marketing (ABM) Program in Just 3 Weeks Adam Polaszewski is the Senior...

Sunny Bradshaw - Terminus Account-Based Marketing

A Day in the Life of the Terminus Scrum Master: Sunny Bradshaw

Meet Sunny Bradshaw, the Terminus Scrum Master As the Terminus Scrum Master, Sunny Bradshaw is the Protector of the...