Terminus Blog

The Latest from the ABM Experts

ABM measurement

Featured post

How to Report on Your ABM Funnel: A Template for B2B Marketers

There’s been a fundamental shift in the B2B buying process over the last 5 years. So why has the...

account-based retargeting

Featured post

Finally, Account-Based Retargeting for B2B Marketers

Ahh, retargeting. The digital marketer’s go-to. By focusing display impressions on people who have already been exposed to your...

Enterprise ABM

Featured post

3 Account-Based Marketing Tactics for Selling to the Enterprise

There are many reasons B2B revenue teams choose to shift their strategy toward enterprise-level account-based marketing. Focusing marketing efforts...

Account-Based Marketing Platform

Featured post

6 Criteria to Look for in an Account-Based Marketing Platform

The Disconnect Between ABM Strategy and Technology Perhaps the most universal challenge facing marketing and sales teams today is...

Revenue Summit 2017: Sneak Peek at 4 Account-Based Marketing Sessions

This might be controversial, but I’m just going to come out and say it: Revenue Summit 2017 is going...

Introducing the Blueprint to Account-Based Marketing: A B2B Marketer’s Guide to Getting Started with ABM

“An account-based marketing approach requires an intentional shift in thinking. ABM is a state of mind, not a tactic...

Brandon Cummings Terminus Software Engineer

A Day in the Life of a Terminus Software Engineer: Brandon Cummings

Meet Brandon Cummings, Software Engineer at Terminus Over the past two years, Brandon Cummings has helped Terminus grow from a small but mighty...

How to Win with Personalized Videos + Account-Based Marketing

How to Win with Personalized Videos + Account-Based Marketing

Use personalized videos as part of your B2B account-based marketing & sales strategy. If the term video marketing brings to mind...

Flipping Funnels with Uberflip ft. Sangram Vajre

Flipping Funnels with Uberflip ft. Sangram Vajre

Ready, Aim, Flip! Sangram Vajre hacks #ABM & flips funnels with Uberflip! Uberflip is a software that helps marketers create, manage...

A Day in the Life of a Terminus SDR: Elizabeth Mears

A Day in the Life of a Terminus SDR: Elizabeth Mears

Meet Elizabeth Mears, Sales Development Rep (SDR) at Terminus Elizabeth Mears hasn’t always been in sales. The first job...

The Statistic That's Killing Your Sales & Marketing Alignment

The Statistic That’s Killing Your Sales & Marketing Alignment

Here are two B2B marketing stats you’ve likely heard before: This is not new information. It’s why we use...

"Unleash Possible" with Account-Based Marketing

“Unleash Possible” with Account-Based Marketing

When it comes to account-based marketing, misconceptions abound. For example: “Account-based marketing must completely replace lead-based marketing.” False. “Account-based...

23 Can't-Miss Things to Do in Atlanta During #FlipMyFunnel 2016

23 Can’t-Miss Things to Do in Atlanta During #FlipMyFunnel 2016

One of the best things about traveling for a business conference is exploring a new city. On December 8th, #FlipMyFunnel —...

My Summer at Terminus - A Hot Atlanta Startup

My Summer at Terminus – A Hot Atlanta Startup

Eight weeks ago, I would have never dreamed of the experience that I had during my time as an...

How To Align Sales and Marketing: Building Your Smarketing Team

How To Align Sales and Marketing: Building Your Smarketing Team

Football season is in full swing, so let’s think of your B2B sales and marketing teams as one “smarketing” team...

Sneak Peek of Account-Based Marketing for Dummies

Sneak Peek of Account-Based Marketing for Dummies

Account-based marketing is a hot topic right now, but what exactly is it? You may have seen #ABM trending...