Terminus Blog

The Latest from the ABM Experts

ABM measurement

Featured post

How to Report on Your ABM Funnel: A Template for B2B Marketers

There’s been a fundamental shift in the B2B buying process over the last 5 years. So why has the...

[ABM Case Study] Targeted Messaging and Better Measurement with LinkedIn + Terminus

LinkedIn sponsored content has proven to be a powerful tool in the hands of the digital marketer, providing another...

[ABM Case Study] Phononic Aligns Marketing and Sales to Drive Explosive Growth

  Whether your organization is fully bought into account-based marketing, is still operating on a primarily lead-based strategy, or...

pramata + terminus

[ABM Case Study] Pramata Lowers Customer Acquisition Cost by 60%

  Pramata uses human-aided AI technology and managed services to help B2B businesses eliminate revenue leakage — or revenue...

Account Firmographic Data Completion

Account-Level Firmographics, Now Automatically in Account Hub

Segmenting your target market using firmographics is nothing new — most marketers have been doing it for decades. But...

Snowflake ABM Case Study

[ABM Case Study] Snowflake’s 1-to-1 ABM Campaigns Drive 50% of Content Consumption

  As a Gartner Magic Quadrant leader for Data Management Solutions for Analytics, Snowflake’s account-based marketing team treats customers...