Terminus Blog

The Latest from the ABM Experts

ABM measurement

Featured post

How to Report on Your ABM Funnel: A Template for B2B Marketers

There’s been a fundamental shift in the B2B buying process over the last 5 years. So why has the...

Three ways to dynamically trigger ads based on account behavior

Key takeaways from this article Automatic ad nurturing is now available to all Terminus customers with access to Account...

[ABM Case Study] Targeted Messaging and Better Measurement with LinkedIn + Terminus

LinkedIn sponsored content has proven to be a powerful tool in the hands of the digital marketer, providing another...

[ABM Case Study] Phononic Aligns Marketing and Sales to Drive Explosive Growth

  Whether your organization is fully bought into account-based marketing, is still operating on a primarily lead-based strategy, or...

pramata + terminus

[ABM Case Study] Pramata Lowers Customer Acquisition Cost by 60%

  Pramata uses human-aided AI technology and managed services to help B2B businesses eliminate revenue leakage — or revenue...

Account Firmographic Data Completion

Account-Level Firmographics, Now Automatically in Account Hub

Segmenting your target market using firmographics is nothing new — most marketers have been doing it for decades. But...

Snowflake ABM Case Study

[ABM Case Study] Snowflake’s 1-to-1 ABM Campaigns Drive 50% of Content Consumption

  As a Gartner Magic Quadrant leader for Data Management Solutions for Analytics, Snowflake’s account-based marketing team treats customers...