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Terminus Blog

March 14, 2019

Sigstr Achieves AWS Digital Customer Experience Competency Status

Category: Press Release

Sigstr is thrilled to announce our official Amazon Web Services (AWS) Digital Customer Experience Competency status! AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises, and established the AWS Competency Program to help customers identify Consulting and Technology APN Partners with deep industry experience and expertise.

AWS DCX Competency Partners support all phases of the digital customer acquisition and retention lifecycle. This includes content management and marketing automation to engage prospects and customers with the right experience; effective and secure commerce solutions to create seamless buying experiences, and data analytics to support your decisions and retain customers.

Learn more by checking out the AWS Partner Network overview, or read the full press release below.


Sigstr, the leading Relationship Marketing platform, announced today that it has achieved Amazon Web Services (AWS) Digital Customer Experience Competency status. Sigstr turns the millions of emails that your employees send every year into a targeted marketing channel and scores email and calendar engagement to give revenue teams new visibility into the sales pipeline. By giving marketers control and visibility into their company’s biggest untapped channel they can keep sales teams aligned and influence the entire revenue journey.

Achieving the AWS Digital Customer Experience Competency differentiates Sigstr as an AWS Partner Network (APN) member that provides specialized demonstrated technical proficiency and proven customer success with specific focus on workloads based on account-based marketing, relationship intelligence, and email signature marketing. To receive the designation, APN Partners must possess deep AWS expertise and deliver solutions seamlessly on AWS.

“Sigstr is proud to achieve AWS Digital Customer Experience Competency status,” said Bryan Wade, CEO of Sigstr. “Our team is dedicated to helping companies achieve their revenue goals by leveraging the agility, breadth of services, and pace of innovation that AWS provides.”

AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the AWS Competency Program to help customers identify Consulting and Technology APN Partners with deep industry experience and expertise.

B2B marketers are experts at driving and measuring digital demand at the top of the funnel, but as opportunities are handed off to sales, their ability to track engagement and control the message diminishes. That handoff represents a massive blind spot for marketers who are neither able to understand their audience’s engagement with sales, nor control the content and messaging they are distributing at scale. Now with Sigstr, marketers the visibility and control they need to influence the entire revenue journey.

“Sigstr is one of the first platforms that our sales reps are excited to use,” states Hermi Ruiz, Account-Based Marketing Specialist at Snowflake Computing. “It’s usually so hard to get synergy between departments, but Sigstr has helped our marketing team foster a true relationship with sales.”

Written by Brad Beutler
Content Marketing Director

Brad Beutler is the Director of Content at Terminus and joined the team via the Sigstr acquisition. At Sigstr, he joined the founding team as marketer #1 during the launch in August 2015. Brad now leads the Terminus’ content program, which has gained recognition in the last few years by winning “Best Customer Lifecycle Campaign” and the “B2B Choice Award for Content of the Year” at the Killer Content Awards. He is the everyday user of Terminus Email (Sigstr) and loves working with customers on trends and best practices within this channel. He has a mini husky named Blue and is crazy about Cubs baseball.

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