The Latest from the ABM Experts
February 15, 2018
5 Tips to Get the Most out of B2B Marketing Exchange
Written by Brad Beutler
We are so pumped to be joining 900+ marketers next week at the B2B Marketing Exchange in Scottsdale, AZ. This must-attend conference brings together the top thought leaders and practitioners in content, demand generation, and sales. Real-world case study examples, actionable takeaways, content awards, and beautiful weather. How could you not be excited?
A full agenda (50+ sessions!) packed into just 3 days will leave you with plenty to do. And, the Fairmont Scottsdale Princess is sure to provide plenty of scenic views to inspire and energize you throughout the week.
So rest up, fill your calendar, and get ready for an awesome week. Here are 5 tips from the Sigstr team that will help you get the most out of #B2BMX.
1. Know thy agenda
Did we mention there are over 50 sessions to choose from? The #B2BMX Agenda is so big that it even has 13 filters to help you narrow down your choices. Stretching from morning to evening across all 3 days, the agenda is a great place to start if you want to plan out your days ahead of time. From account-based marketing to digital strategy to channel marketing, this event offers 6 thought provoking tracks that can help guide you.
Use this week (or the flight in for you last minute planners) to study up and pick out what will bring you the most value during your time there. And don’t forget to leave some time on the calendar for eating and sleeping (and maybe a few margaritas).
2. Connect with the Finny winners
Get an exclusive look at some of the most innovative marketing campaigns of the year. Then, network with the geniuses behind them over lunch. #B2BMX’s Killer Content Awards luncheon is always a must-attend event every year. Best of all, you’ll be entertained by Second City Works, who brings some humor and creative flair to the show experience.
This year’s categories include video content, buyer-focused content, sales enablement, channel partner marketing, measurable ROI, and more.
3. Join the #B2BMX Fun Run / Walk
Kick off the week right and join hundreds of marketers running (or walking) the resort’s 65 acre property. Get some exercise, take in the views, and maybe even get to know a few of your fellow attendees. The race starts at 8:30am Monday morning.
PSA: don’t forget your sunscreen! And stay hydrated before and after the race.
4. Get ready to take notes from this amazing lineup of speakers
In addition to the activities and facilities, we’re excited to learn from dozens of industry analysts, authors, and thought leaders. Whether you prefer pen-to-paper or you can’t go anywhere without a laptop or mobile device, have your equipment and materials ready for pages of notes.
Learn about native advertising from Edwin Wong or see how to humanize the B2B buyer’s journey with Brian Solis. The Sigstr team is especially excited to hear from content marketing rockstars like Jen Spencer, Matt Heinz, Julia Stead, and Sangram Vajre. Whichever topic or type of speaker fits your style best, this lineup is sure to have it. So bring on the note-taking…
5. Follow the conversation
Stay in loop with updates and announcements by following @B2BMX on twitter or scrolling through the #B2BMX hashtag. You won’t miss a thing throughout the week with either of these bookmarked on your mobile device. What’s a content marketing conference without social media, right?
And of course, don’t forget to stop by the Sigstr booth and chat with these friendly faces. We can’t wait to see you there!