The Latest from the ABM Experts
August 14, 2015
The Best Moments of the 2015 #FlipMyFunnel Atlanta Conference
Written by Lauren Patrick
Category: Account-Based Marketing
The #FlipMyFunnel Atlanta Conference in Atlanta exceeded our expectations on so many levels. We had over 300 attendees for a conference that we planned in less than two months. And we never thought we would trend above Kim Kardashian on Twitter with over 2,000 tweets in one day!
Source: MarTech Advisor
And we never thought Terminus CMO Sangram Vajre’s son, Krish, would become a local celebrity with his first music video.
He definitely has a future in music, don’t you think?
With thousands of Tweets about the event, we can imagine you might have missed a few. We had tons of fun re-reading all of your Tweets, and we picked out our favorites, which was not an easy task with so many incredible moments captured.
Take a look at some of the highlights from #FlipMyFunnel Atlanta 2015:
We hosted the event at the W Hotel in Buckhead, and we couldn’t have asked for a cooler venue.
— Media Frenzy Global (@MediaFrenzyGlob) August 11, 2015
— #FlipMyFunnel (@FlipMyFunnel) August 11, 2015
— Scott Vaughan (@ScottAVaughan) August 11, 2015
And he did it in style! No doubt he’s the most fashion-forward CMO in the B2B world.
— Jeff Perkins (@jeffperkins8) August 11, 2015
Nobody knows account-based marketing better than Megan Heuer from SiriusDecisions. We were super honored to have her as a speaker, and she shared insightful new research about account-based marketing.
— Meagen Eisenberg (@meisenberg) August 11, 2015
After Megan’s session, we had a short break in which attendees had the chance to built their own customer experience stack with MarTech Jenga:
Our sponsors also got in on the fun. vLink Solutions gave away spice rub as a reminder to “spice up your marketing.”
And our incredible DJ kept things rocking, even allowing attendees to mix up a few beats of their own.
After our first break, Allen Gannett took the stage to share how B2B marketers can produce content using predictive practices. I must add that he was super passionate while doing so, as shown in the tweet below.
— Patrick Blanchard (@PGBlanchard) August 11, 2015
The next session was Cut The Bullshit: Social Selling Panel, moderated by Jacqui Chew. She was an excellent moderator, and on top of that, she did it in killer high heels. There was no shortage of opinions on the best way to conduct social selling from panelists Alex Turner, Devon Wijesinghe, Mathew Sweezey, and Jeff Sheehan.
Our next break was at lunchtime, when DJ Mike spun some great tunes while reppin’ our Badass-level sponsors on his booth.
A morning full of insights and a yummy lunch might have left attendees at a typical conference feeling a bit sluggish. But not at #FlipMyFunnel! Several Terminus employees led a post-lunch Zumba session to get everyone on their feet. Then we played volleyball with custom #FlipMyFunnel beach balls! We apologize to anyone who might not have seen those coming.
— Aminu Timberlake (@AminuTimberlake) August 11, 2015
— Nate Kristy (@natekristy) August 11, 2015
— Jon Harmer (@jharmer) August 11, 2015
— Jessica Newland (@jessicanewland7) August 11, 2015
After getting the audience pumped back up, Jeffrey Rohrs took the stage and melted everyone’s heart with puppies in his Making Moments Matter session.
— Arvind Raman (@arvindraman) August 11, 2015
— Jill Rowley (@jill_rowley) August 11, 2015
— Allen Gannett (@Allen) August 11, 2015
— W. Alex Turner (@walexturner) August 11, 2015
The last session of the day was another Cut The Bullshit panel, but this time the focus was on account-based marketing. Scott Vaughan of Integrate moderated in the most unique way I’ve ever witnessed.
— Integrate (@integrate) August 11, 2015
— Jeff Perkins (@jeffperkins8) August 11, 2015
— Dave Rigotti (@drigotti) August 11, 2015
We closed out with happy hour. Even a bit of rain couldn’t stop us from taking tons of photos!
— ∂ α ƞ ⍳ ℯ ℓ ℓ α (@daniellagutif) August 11, 2015
— MarTech Heads (@MarTechHeads) August 11, 2015
Big thanks to all the attendees who devoted a day to challenging the status quo of B2B marketing, to our incredible speakers who dropped a ton of insights, and to our amazing sponsors who made it all possible. What was your favorite moment of the event? Let us know in the comments!
Flip Your Own Funnel
If you’re reading this, chances are you’re a believer in the #FlipMyFunnel movement and account-based marketing. Whether you’ve been practicing ABM for years or you’re new to the idea, you’ll find the #FlipMyFunnel e-book useful for identifying target accounts, expanding your reach, engaging decision-makers, and turning customers into advocates. Click here to download your copy now.