The Latest from the ABM Experts
April 18, 2016
Brooksource Centrally Manages Employee Email Signatures with Sigstr
Written by Kolby Tallentire
Category: Email Signatures
At Brooksource, their business is people. Relationships are at the center of what they do. A successful partnership is only as strong as the relationship built. Brooksource is a trusted partner for IT hiring, recruiting and staffing needs. For over 15 years, Brooksource has established and maintained relationships that are designed to meet IT staffing needs. Whether it’s contract, contract-to-hire, or permanent placement work, they customize their search based upon your company’s unique initiatives, culture and technologies. With their national team of recruiters placed at 20 major hubs around the nation, Brooksource finds the people best-suited for your business.
Brooksource has one simple philosophy: People come first. They know that quality service can only come from quality relationships. That’s why they are committed to understanding their clients’ cultures and needs and strive to continually strengthen their partnerships.
Brooksource began using Sigstr, a platform for managing employee email signatures, as one of the first pilot companies when Sigstr was in beta mode in 2014. In the past, Brooksource had challenges with cohesive imaging. According to Carlie Oakley, VP of Marketing and Brand Excellence at Brooksource, “Everyone had their own look and feel, so we were trying to find a way to control the overall image from our Corporate office.” The Brooksource team began using Sigstr as a way to increase their brand awareness and to ensure all employees had a consistent look and feel across their email signatures.
Sigstr lets Brooksource leverage the thousands of personal emails its 200+ employees send each and every day. By building an email signature template within Sigstr, Brooksource can now control portions (or all) of each employee’s email signatures to make sure each signature is individualized with employee-specific names and titles. A Brooksource administrator can then centrally manage branding, content, and information to make sure the signature is always “on brand”. In addition, with the Sigstr Campaigns product, Brooksource can automatically include a banner integration at the bottom of every single employee email, highlighting the latest marketing content with a compelling call-to-action, such as the below example.
Check out Brooksource’s most successful Sigstr Campaign to-date, which was created for their Internal Hiring Team, promoting “Top Workplaces”. This campaign was very attractive to students looking for their first full-time job after college and garnered a lot of attention, leading the students to the Brooksource website where they could learn more.
The “Top Workplaces” campaign generated a surge of visitors to their website and an increase in interested job applicants.
Carlie, an incredible partner to Sigstr who has been able to experiment with many different Sigstr campaigns, had this to say about the partnership:
Looking ahead, Carlie shares that, “Brooksource has plans to activate a very targeted campaign that can drive client or contractor traffic to our website. Creating a compelling campaign to create interest outside of our normal marketing avenues will be a huge win in our book, and we’re excited for Sigstr to play an incredibly important role in that.”
We look forward to seeing what results Brooksource will continue to experience with the power of an email signature generator. Want to do more with your organization’s email signatures? Start your free 30-day trial here.
For more testimonials and case studies from other Business Services companies, check out our latest resource (with email signature examples):