Terminus Blog

The Latest from the ABM Experts

ABM measurement

Featured post

How to Report on Your ABM Funnel: A Template for B2B Marketers

There’s been a fundamental shift in the B2B buying process over the last 5 years. So why has the...

stats

9 ABM Stats from Canam Research to Help You Win More Deals

Key Takeaways: Sales and marketing alignment improves when marketing is also KPI’d on sales rather than MQLs.  Deal acceleration...

intent data

What Is Buyer Intent Data? (and How Can I Operationalize It in 2019?)

Your prospective customer is already somewhere within the buyer’s journey, and you have no idea who they are. If...

sales commission piggy bank

How to Structure SDR Sales Commission in an ABM world

Want to know how to build an SDR sales commission structure in an account-based marketing framework (and make your...

One Team, One Dream, One Screen with Account Insights

Sales teams can frequently be overwhelmed by the sheer amount of data marketing can generate for any given contact...

account-based marketing strategy 2.0

Elevate Your Account-Based Marketing Strategy to ABM 2.0

Regardless of whether your organization is fully invested in an account-based marketing strategy or still primarily relying on a...

G2Crowd Spring Leader

Terminus Comes Out on Top of G2Crowd’s Spring 2019 ABM Platform Reviews

If you take a look at G2Crowd’s breakdown of popular marketing software categories, you may notice a familiar term...

Dynamic Account-Based Programs

How to Run Dynamic Account-Based Programs

How Our Dynamic Account-Based Programs Fit Into the TEAM Framework We’re often asked how we structure our account-based programs,...

[ABM Case Study] Phononic Aligns Marketing and Sales to Drive Explosive Growth

  Whether your organization is fully bought into account-based marketing, is still operating on a primarily lead-based strategy, or...

Masergy's ABM subway map

How Masergy Built an Award-Winning ABM Strategy from the Ground Up

Meet Malachi Threadgill, the director of demand generation at Masergy and winner of SiriusDecisions’ 2018 ABM Program of the...