Terminus Blog

The Latest from the ABM Experts

Featured post

Terminus Named a Leader in ABM

It’s an exciting time to be at Terminus, but an even more exciting time to be a B2B marketer....

5 Use Cases for Account-Based Chat

5 Use Cases For Account-Based Chat

In ABM, personalization and customer experience is king, and Terminus Chat is your queen! The main goal of ABM...

ABM case study cover

[ABM Case Study] Townsend Security Increases Account Engagement 4x with Intent-Based ABM Program

Industry: Data Security Company Profile: SMB Headquarters: Olympia, Washington CRM: Salesforce MA: Hubspot Townsend Security creates data privacy solutions...

Terminus on Terminus: How Our Team Uses Terminus to Run ABM at Scale

As a SaaS company that markets to other SaaS companies, our marketing team is in a unique position: we’re...

Terminus 2019 Year in Review

It’s unsurprisingly been a busy year for Terminus, as we continue to build the most robust account-based platform on...

[ABM Case Study] 30 Days to ROI with Intent- Fueled ABM with GTreasury

Industry: Financial Services Company Size: ~199 Employees Headquarters: Buffalo Grove, IL GTreasury is the leading innovator of integrated SaaS...

Manufacturing

5 Ways Manufacturers Can Build More Business with ABM

This blog was adapted from a recent webinar with Kula Partners, “The B2B Manufacturer’s Guide to ABM.” Check out...

stats

9 ABM Stats from Canam Research to Help You Win More Deals

Key Takeaways: Sales and marketing alignment improves when marketing is also KPI’d on sales rather than MQLs.  Deal acceleration...

Three ways to dynamically trigger ads based on account behavior

Key takeaways from this article Automatic ad nurturing is now available to all Terminus customers with access to Account...

intent data

Intent Data: The Good, the Bad, and the Illegal

Every morning when a marketer gets into work, just after he or she fires up their computer and grabs...

gated

4 Ways to Fix the Gated Content Problem

Level with us… When’s the last time you filled out a form for a piece of gated content with...

How Terminus uses retargeting to drive pipeline

Every display marketer knows that display retargeting just makes sense. It’s low-cost, high-ROI, hyper-targeted, and easy to keep running...

Customer Success Team ABM

How Customer Success Teams Can Use ABM to Reduce Churn and Increase Expansion Revenue

ABM isn’t just for demand generation (and, frankly, demand generation shouldn’t just be about new logo acquisition). Account-based marketing...