Terminus Blog

The Latest from the ABM Experts

ABM measurement

Featured post

How to Report on Your ABM Funnel: A Template for B2B Marketers

There’s been a fundamental shift in the B2B buying process over the last 5 years. So why has the...

gated

4 Ways to Fix the Gated Content Problem

Level with us… When’s the last time you filled out a form for a piece of gated content with...

Customer Success Team ABM

How Customer Success Teams Can Use ABM to Reduce Churn and Increase Expansion Revenue

ABM isn’t just for demand generation (and, frankly, demand generation shouldn’t just be about new logo acquisition). Account-based marketing...

ABM Marketing Campaign Examples

5 Exciting Account-Based Marketing Examples

How many retargeting ads do you encounter in a day? What about semi-personalized emails in your inbox? Probably too...

[ABM Case Study] Targeted Messaging and Better Measurement with LinkedIn + Terminus

LinkedIn sponsored content has proven to be a powerful tool in the hands of the digital marketer, providing another...

account-based marketing strategy 2.0

Elevate Your Account-Based Marketing Strategy to ABM 2.0

Regardless of whether your organization is fully invested in an account-based marketing strategy or still primarily relying on a...

G2Crowd Spring Leader

Terminus Comes Out on Top of G2Crowd’s Spring 2019 ABM Platform Reviews

If you take a look at G2Crowd’s breakdown of popular marketing software categories, you may notice a familiar term...

Account Based Marketing Direct Mail

Tips For Incorporating Direct Mail Into Your Account-Based Marketing Campaigns

The Rise of Account-Based Marketing Direct Mail How many emails do you receive on a daily basis? Probably dozens,...

Dynamic Account-Based Programs

How to Run Dynamic Account-Based Programs

How Our Dynamic Account-Based Programs Fit Into the TEAM Framework We’re often asked how we structure our account-based programs,...

[ABM Case Study] Phononic Aligns Marketing and Sales to Drive Explosive Growth

  Whether your organization is fully bought into account-based marketing, is still operating on a primarily lead-based strategy, or...

pramata + terminus

[ABM Case Study] Pramata Lowers Customer Acquisition Cost by 60%

  Pramata uses human-aided AI technology and managed services to help B2B businesses eliminate revenue leakage — or revenue...

Account Firmographic Data Completion

Account-Level Firmographics, Now Automatically in Account Hub

Segmenting your target market using firmographics is nothing new — most marketers have been doing it for decades. But...

What is account based marketing (ABM)?

Account based marketing is here to stay. In fact, according to analysts at TOPO, account-based marketing will become the...