Terminus Blog

The Latest from the ABM Experts

Terminus Product Release

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March Product Release: Web Personalization, Scorecard Trends, Lead-To-Account Mapping, and More

When you’re scaling ABM, you need to be able to own the end-to-end digital story for every relevant customer,...

Terminus on Terminus: How Our Team Uses Terminus to Run ABM at Scale

As a SaaS company that markets to other SaaS companies, our marketing team is in a unique position: we’re...

Terminus 2019 Year in Review

It’s unsurprisingly been a busy year for Terminus, as we continue to build the most robust account-based platform on...

Manufacturing

5 Ways Manufacturers Can Build More Business with ABM

This blog was adapted from a recent webinar with Kula Partners, “The B2B Manufacturer’s Guide to ABM.” Check out...

ABM and Sales Velocity: How to Use ABM to Run Pipeline Acceleration Programs

Velocity is a key metric in a B2B organization. By understanding how quickly accounts move through your funnel, you can...

SaaS Metrics Overview

CAC, LTV, & ABM: How ABM Can Help You Improve Your SaaS Metrics

Are your SaaS metrics are in that tricky place between “really good” and “best-in-class”? Your business is viable and...

stats

9 ABM Stats from Canam Research to Help You Win More Deals

Key Takeaways: Sales and marketing alignment improves when marketing is also KPI’d on sales rather than MQLs.  Deal acceleration...

Measuring the new ABM funnel

4 ABM Metrics That Matter (and How to Track Them)

We know from experience that misalignment around goals is one of the biggest challenges for marketers trying to make...

[ABM Case Study] How SalesLoft Measures Its Most Impactful Activities and Accelerates Enterprise Acquisition

Launching an account-based marketing strategy in an established sales organization is a daunting proposal. It requires a slight, but...

Account-Centric Measurement

Turn Your Data Points Into A Data Picture With Account Scorecard

The Need for Account-Centric Measurement “But how do you know it’s working. Show me a dashboard.” You’ve been there....

[ABM Case Study] Targeted Messaging and Better Measurement with LinkedIn + Terminus

LinkedIn sponsored content has proven to be a powerful tool in the hands of the digital marketer, providing another...

account-based marketing strategy 2.0

Elevate Your Account-Based Marketing Strategy to ABM 2.0

Regardless of whether your organization is fully invested in an account-based marketing strategy or still primarily relying on a...

G2Crowd Spring Leader

Terminus Comes Out on Top of G2Crowd’s Spring 2019 ABM Platform Reviews

If you take a look at G2Crowd’s breakdown of popular marketing software categories, you may notice a familiar term...