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[ABM Case Study] Pramata Lowers Customer Acquisition Cost by 60%

  Pramata uses human-aided AI technology and managed services to help B2B businesses eliminate revenue leakage — or […]

Account-Level Firmographics, Now Automatically in Account Hub

Segmenting your target market using firmographics is nothing new — most marketers have been doing it for decades. […]

How Masergy Built an Award-Winning ABM Strategy from the Ground Up

Meet Malachi Threadgill, the director of demand generation at Masergy and winner of SiriusDecisions’ 2018 ABM Program of […]

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