Terminus Blog

The Latest from the ABM Experts

Featured post

The Total Economic Impact™ of Terminus from Forrester Consulting

Key Benefits from Participating Terminus Customers: 313% ROI over three years 40% reduction in cost per targeted account 60%...

4 Key Findings from the 2019 State of ABM Report

At the end of last year, #FlipMyFunnel, Terminus, Sigstr, and DiscoverOrg collaborated to produce the 2019 State of ABM...

ABM case study cover

[ABM Case Study] Townsend Security Increases Account Engagement 4x with Intent-Based ABM Program

Industry: Data Security Company Profile: SMB Headquarters: Olympia, Washington CRM: Salesforce MA: Hubspot Townsend Security creates data privacy solutions...

Terminus on Terminus: How Our Team Uses Terminus to Run ABM at Scale

As a SaaS company that markets to other SaaS companies, our marketing team is in a unique position: we’re...

Terminus Continues to Lead Customer G2 Reviews (Winter 2020)

The dawn of a new decade means almost certain change, but while the calendar dates have flipped, some things...

Terminus 2019 Year in Review

It’s unsurprisingly been a busy year for Terminus, as we continue to build the most robust account-based platform on...

Powering Account-Based Transformation with Terminus & Sigstr

It was announced today that Terminus has acquired Sigstr, the email signature marketing platform that turns the billions of...

[ABM Case Study] 30 Days to ROI with Intent- Fueled ABM with GTreasury

Industry: Financial Services Company Size: ~199 Employees Headquarters: Buffalo Grove, IL GTreasury is the leading innovator of integrated SaaS...

Manufacturing

5 Ways Manufacturers Can Build More Business with ABM

This blog was adapted from a recent webinar with Kula Partners, “The B2B Manufacturer’s Guide to ABM.” Check out...

ABM and the Manufacturing Marketer: Back to the Future

Safe to say, I’ve been around awhile. When I left business school to take my first “real” corporate job,...

Leading the Next Wave of B2B Marketing

I’m honored to announce that I’m stepping into the CEO and Chairman role at Terminus. As a longtime believer...

ABM and Sales Velocity: How to Use ABM to Run Pipeline Acceleration Programs

Velocity is a key metric in a B2B organization. By understanding how quickly accounts move through your funnel, you can...

SaaS Metrics Overview

CAC, LTV, & ABM: How ABM Can Help You Improve Your SaaS Metrics

Are your SaaS metrics are in that tricky place between “really good” and “best-in-class”? Your business is viable and...