Terminus Blog

The Latest from the ABM Experts

Featured post

The Total Economic Impact™ of Terminus from Forrester Consulting

Key Benefits from Participating Terminus Customers: 313% ROI over three years 40% reduction in cost per targeted account 60%...

Leads ABM

How Leads Fit Into Account-Based Marketing

Are you trying to figure out how your leads or Marketing Qualified Leads (MQLs) fit into an account-based strategy?...

Measuring the new ABM funnel

4 ABM Metrics That Matter (and How to Track Them)

We know from experience that misalignment around goals is one of the biggest challenges for marketers trying to make...

[ABM Case Study] How SalesLoft Measures Its Most Impactful Activities and Accelerates Enterprise Acquisition

Launching an account-based marketing strategy in an established sales organization is a daunting proposal. It requires a slight, but...

Take Action on ABM Account Data

How to Take Action on ABM Account Data

Taking Action on Intent Intent signals are signals that are triggered by a prospective buyer’s web behavior that indicates...

Advanced Segmenting ABM

Advanced ABM Strategies for Segmenting Target Accounts

If you’re just starting out with account-based marketing, you may not yet be using any sophisticated methods for segmenting...

Hierarchy

How to Segment & Tier Target Accounts for Your Active ABM Programs

How do you decide which accounts you should pursue right now, and which can rest for a couple of...

One Team, One Dream, One Screen with Account Insights

Sales teams can frequently be overwhelmed by the sheer amount of data marketing can generate for any given contact...

Ideal Customer Profile

Evaluating Your Account-Based Landscape: How to Identify Your Total Addressable Market & Ideal Customer Profile

The Account Intelligence Arms Race Whether you know it or not, you are in an account intelligence arms race....

How Terminus uses retargeting to drive pipeline

Every display marketer knows that display retargeting just makes sense. It’s low-cost, high-ROI, hyper-targeted, and easy to keep running...

Customer Success Team ABM

How Customer Success Teams Can Use ABM to Reduce Churn and Increase Expansion Revenue

ABM isn’t just for demand generation (and, frankly, demand generation shouldn’t just be about new logo acquisition). Account-based marketing...

Account-Centric Measurement

Turn Your Data Points Into A Data Picture With Account Scorecard

The Need for Account-Centric Measurement “But how do you know it’s working. Show me a dashboard.” You’ve been there....

ABM Marketing Campaign Examples

5 Exciting Account-Based Marketing Examples

How many retargeting ads do you encounter in a day? What about semi-personalized emails in your inbox? Probably too...