Terminus Blog

The Latest from the ABM Experts

ABM measurement

Featured post

How to Report on Your ABM Funnel: A Template for B2B Marketers

There’s been a fundamental shift in the B2B buying process over the last 5 years. So why has the...

account-based retargeting

Featured post

Finally, Account-Based Retargeting for B2B Marketers

Ahh, retargeting. The digital marketer’s go-to. By focusing display impressions on people who have already been exposed to your...

Enterprise ABM

Featured post

3 Account-Based Marketing Tactics for Selling to the Enterprise

There are many reasons B2B revenue teams choose to shift their strategy toward enterprise-level account-based marketing. Focusing marketing efforts...

Account-Based Marketing Platform

Featured post

6 Criteria to Look for in an Account-Based Marketing Platform

The Disconnect Between ABM Strategy and Technology Perhaps the most universal challenge facing marketing and sales teams today is...

[ABM Case Study] Phononic Aligns Marketing and Sales to Drive Explosive Growth

  Whether your organization is fully bought into account-based marketing, is still operating on a primarily lead-based strategy, or...

pramata + terminus

[ABM Case Study] Pramata Lowers Customer Acquisition Cost by 60%

  Pramata uses human-aided AI technology and managed services to help B2B businesses eliminate revenue leakage — or revenue...

ABM 101: Using Firmographics to Segment Target Accounts (Now Free from Terminus!)

Segmenting your target market using firmographics is nothing new — most marketers have been doing it for decades. But...

3 Approaches to Building and Targeting ABM Campaigns

Any marketer will tell you effective campaigning starts with a solid list of segmented prospects. But even that can...

What is account based marketing (ABM)?

Account based marketing is here to stay. In fact, according to analysts at TOPO, account-based marketing will become the...

Snowflake ABM Case Study

[ABM Case Study] Snowflake’s 1-to-1 ABM Campaigns Drive 50% of Content Consumption

  As a Gartner Magic Quadrant leader for Data Management Solutions for Analytics, Snowflake’s account-based marketing team treats customers...

Masergy's ABM subway map

How Masergy Built an Award-Winning ABM Strategy from the Ground Up

Meet Malachi Threadgill, the director of demand generation at Masergy and winner of SiriusDecisions’ 2018 ABM Program of the...