Terminus Blog

The Latest from the ABM Experts

ABM measurement

Featured post

How to Report on Your ABM Funnel: A Template for B2B Marketers

There’s been a fundamental shift in the B2B buying process over the last 5 years. So why has the...

stats

9 ABM Stats from Canam Research to Help You Win More Deals

Key Takeaways: Sales and marketing alignment improves when marketing is also KPI’d on sales rather than MQLs.  Deal acceleration...

Three ways to dynamically trigger ads based on account behavior

Key takeaways from this article Automatic ad nurturing is now available to all Terminus customers with access to Account...

intent data

Intent Data: The Good, the Bad, and the Illegal

Every morning when a marketer gets into work, just after he or she fires up their computer and grabs...

intent data

What Is Buyer Intent Data? (and How Can I Operationalize It in 2019?)

Your prospective customer is already somewhere within the buyer’s journey, and you have no idea who they are. If...

Take Action on ABM Account Data

How to Take Action on ABM Account Data

Taking Action on Intent Intent signals are signals that are triggered by a prospective buyer’s web behavior that indicates...

Advanced Segmenting ABM

Advanced ABM Strategies for Segmenting Target Accounts

If you’re just starting out with account-based marketing, you may not yet be using any sophisticated methods for segmenting...

Hierarchy

How to Segment & Tier Target Accounts for Your Active ABM Programs

How do you decide which accounts you should pursue right now, and which can rest for a couple of...

Ideal Customer Profile

Evaluating Your Account-Based Landscape: How to Identify Your Total Addressable Market & Ideal Customer Profile

The Account Intelligence Arms Race Whether you know it or not, you are in an account intelligence arms race....

[ABM Case Study] Targeted Messaging and Better Measurement with LinkedIn + Terminus

LinkedIn sponsored content has proven to be a powerful tool in the hands of the digital marketer, providing another...

account-based marketing strategy 2.0

Elevate Your Account-Based Marketing Strategy to ABM 2.0

Regardless of whether your organization is fully invested in an account-based marketing strategy or still primarily relying on a...

G2Crowd Spring Leader

Terminus Comes Out on Top of G2Crowd’s Spring 2019 ABM Platform Reviews

If you take a look at G2Crowd’s breakdown of popular marketing software categories, you may notice a familiar term...

Dynamic Account-Based Programs

How to Run Dynamic Account-Based Programs

How Our Dynamic Account-Based Programs Fit Into the TEAM Framework We’re often asked how we structure our account-based programs,...