Terminus Blog

The Latest from the ABM Experts

Featured post

Powering Account-Based Transformation with Terminus & Sigstr

It was announced today that Terminus has acquired Sigstr, the email signature marketing platform that turns the billions of...

Terminus on Terminus: How Our Team Uses Terminus to Run ABM at Scale

As a SaaS company that markets to other SaaS companies, our marketing team is in a unique position: we’re...

Terminus 2019 Year in Review

It’s unsurprisingly been a busy year for Terminus, as we continue to build the most robust account-based platform on...

[ABM Case Study] 30 Days to ROI with Intent- Fueled ABM with GTreasury

Industry: Financial Services Company Size: ~199 Employees Headquarters: Buffalo Grove, IL GTreasury is the leading innovator of integrated SaaS...

Manufacturing

5 Ways Manufacturers Can Build More Business with ABM

This blog was adapted from a recent webinar with Kula Partners, “The B2B Manufacturer’s Guide to ABM.” Check out...

stats

9 ABM Stats from Canam Research to Help You Win More Deals

Key Takeaways: Sales and marketing alignment improves when marketing is also KPI’d on sales rather than MQLs.  Deal acceleration...

Three ways to dynamically trigger ads based on account behavior

Key takeaways from this article Automatic ad nurturing is now available to all Terminus customers with access to Account...

intent data

Intent Data: The Good, the Bad, and the Illegal

Every morning when a marketer gets into work, just after he or she fires up their computer and grabs...

intent data

What Is Buyer Intent Data? (and How Can I Operationalize It in 2019?)

Your prospective customer is already somewhere within the buyer’s journey, and you have no idea who they are. If...

Take Action on ABM Account Data

How to Take Action on ABM Account Data

Taking Action on Intent Intent signals are signals that are triggered by a prospective buyer’s web behavior that indicates...

Advanced Segmenting ABM

Advanced ABM Strategies for Segmenting Target Accounts

If you’re just starting out with account-based marketing, you may not yet be using any sophisticated methods for segmenting...

Hierarchy

How to Segment & Tier Target Accounts for Your Active ABM Programs

How do you decide which accounts you should pursue right now, and which can rest for a couple of...

Ideal Customer Profile

Evaluating Your Account-Based Landscape: How to Identify Your Total Addressable Market & Ideal Customer Profile

The Account Intelligence Arms Race Whether you know it or not, you are in an account intelligence arms race....