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[ABM Case Study] Pramata Lowers Customer Acquisition Cost by 60%

  Pramata uses human-aided AI technology and managed services to help B2B businesses eliminate revenue leakage — or […]

Account-Level Firmographics, Now Automatically in Account Hub

Segmenting your target market using firmographics is nothing new — most marketers have been doing it for decades. […]

3 Approaches to Building and Targeting ABM Campaigns

Any marketer will tell you effective campaigning starts with a solid list of segmented prospects. But even that […]

What is account based marketing (ABM)?

Account based marketing is here to stay. In fact, according to analysts at TOPO, account-based marketing will become […]

[ABM Case Study] Snowflake’s 1-to-1 ABM Campaigns Drive 50% of Content Consumption

  As a Gartner Magic Quadrant leader for Data Management Solutions for Analytics, Snowflake’s account-based marketing team treats […]

How Masergy Built an Award-Winning ABM Strategy from the Ground Up

Meet Malachi Threadgill, the director of demand generation at Masergy and winner of SiriusDecisions’ 2018 ABM Program of […]

[ABM Case Study] How Attivio Grew Account Engagement 3X

Josh Prost, Senior Director of Digital Marketing & Operations at Attivio is no stranger to account-based marketing. According to Josh, […]

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