Terminus Blog

The Latest from the ABM Experts

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Terminus Named a Leader in ABM

It’s an exciting time to be at Terminus, but an even more exciting time to be a B2B marketer....

The Science of Sales: An Ideal Number of Accounts for an SDR to Manage

Understanding the optimal number of accounts and contacts an average SDR can handle per month is extremely important when...

The People Have Spoken: Here Are the 2018 #FlipMyFunnel Ten Minute Teardown Sessions

The people have spoken. We received a total of 24 submissions and 913 votes for the Ten Minute Teardowns...

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How Storytelling Is Changing How We Treat Account-Based Marketing

Stories are powerful, they allow us to learn, emotionally connect and they can carry a message. It’s the original...

Expanding Your Circle of Influence – Simple Tricks to Make More Connections within a Single Company

Have you ever been working on a deal with a contact and realized about 6 months in that you...

How To Improve Sales Account Management Right Now

Within B2B sales organizations, account management involves managing the relationship between your business and existing customers, in order to...

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Move over ABM – ABX is the way to go and here’s how to do it on the cheap

A few weeks ago, I was talking to the CEO of a startup technology company about her marketing strategy,...

Align We Must, But With Data We Trust

The view of the beautiful Tampa Bay was so distracting that I could hardly focus on the slides that...

#FlipMyFunnel Funnel Flipper Series with Troy O’Bryan

To continue with our #FlipMyFunnel Funnel Flipper Series, we caught up Troy O’Bryan, VP of Strategic Growth at Bonfire...

Special Message from Sangram – It’s Our Birthday!

On this day two years ago, something magical was created. Something that has changed the course of B2B marketing,...

Guest Blog: Using Account-Based Marketing? Don’t forget to add Sales Enablement for best results

Recently, a friend told me about riding a tandem bicycle with her husband in the mountains of France. The...

#SangramSeries: Engagement Journey

The engagement journey helps marketers measure success – not necessarily with numbers but by analyzing the way customers behave....

Top Tweetable Moments from #FlipMyFunnel Tweet Chat – Sales Enablement and Engaging Accounts

Thank you to everyone who participated in our yesterday’s weekly #FlipMyFunnel Tweet Chat! We had an incredible discussion around...