Terminus Blog

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How to Report on Your ABM Funnel: A Template for B2B Marketers

There’s been a fundamental shift in the B2B buying process over the last 5 years. So why has the...

Account-based marketing superheroes

Introducing the Top 45 ABM Superheroes for 2017

Faster than a mobile-optimized website! More powerful than your CRM! Able to overcome prospects’ objections in a single bound!...

ABM Superheroes at #RevSummit17

ABM Superheroes in Full Force at Revenue Summit 2017

ABM Superheroes in Full Force at Revenue Summit 2017 Terminators and Terminus customers will share...

"Unleash Possible" with Account-Based Marketing

“Unleash Possible” with Account-Based Marketing

When it comes to account-based marketing, misconceptions abound. For example: “Account-based marketing must completely replace lead-based marketing.” False. “Account-based...

23 Can't-Miss Things to Do in Atlanta During #FlipMyFunnel 2016

23 Can’t-Miss Things to Do in Atlanta During #FlipMyFunnel 2016

One of the best things about traveling for a business conference is exploring a new city. On December 8th, #FlipMyFunnel —...

My Summer at Terminus - A Hot Atlanta Startup

My Summer at Terminus – A Hot Atlanta Startup

Eight weeks ago, I would have never dreamed of the experience that I had during my time as an...

Top 10 Moments from the 2016 SiriusDecisions #SDSummit

Top 10 Moments from the 2016 SiriusDecisions #SDSummit

I just returned from my first-ever SiriusDecisions #SDSummit in Nashville, and it absolutely blew me away. There was a ton of...

Podcast: Why Your Sales Funnel Needs to Be Flipped Upside Down

Podcast: Why Your Sales Funnel Needs to Be Flipped Upside Down

Editor’s Note: This post originated from the Content Pros Podcast from Convince & Convert. The traditional B2B sales funnel is...

Rules Were Meant To Be Broken: Jeff Perkins Approach to MarTech

Rules Were Meant To Be Broken: Jeff Perkins Approach to MarTech

Jeff Perkins is a super brilliant MarTech maven who has honed his craft as the CMO at QA Symphony....

Funnel Flipping: Account-Based Marketing Puts Customers First

Funnel Flipping: Account-Based Marketing Puts Customers First

Editor’s Note: This post was originally featured on OpenView Labs in September 2015. As modern B2B marketers, we’re lucky...

How to Expand Your Reach with Account-Based Marketing

How to Expand Your Reach with Account-Based Marketing

Editor’s Note: This post was originally featured on The Funnelholic blog in November 2015. As marketers, one question we...

Flip Your B2B Funnel on Its Head and Close Deals More Quickly

Flip Your B2B Funnel on Its Head and Close Deals More Quickly

Editor’s Note: this post was originally featured on MarketingProfs in March of 2016. We B2B marketers are on the...

4 Ways Data Drives Sales and Marketing Alignment

4 Ways Data Drives Sales and Marketing Alignment

Editor’s Note: This is a contributed post from guest blogger Nipul Chokshi of Lattice Engines I recently had the pleasure...