Terminus Blog

The Latest from the ABM Experts

Featured post

The Total Economic Impact™ of Terminus from Forrester Consulting

Key Benefits from Participating Terminus Customers: 313% ROI over three years 40% reduction in cost per targeted account 60%...

Funnel Flipping: Account-Based Marketing Puts Customers First

Funnel Flipping: Account-Based Marketing Puts Customers First

Editor’s Note: This post was originally featured on OpenView Labs in September 2015. As modern B2B marketers, we’re lucky...

How to Expand Your Reach with Account-Based Marketing

How to Expand Your Reach with Account-Based Marketing

Editor’s Note: This post was originally featured on The Funnelholic blog in November 2015. As marketers, one question we...

Flip Your B2B Funnel on Its Head and Close Deals More Quickly

Flip Your B2B Funnel on Its Head and Close Deals More Quickly

Editor’s Note: this post was originally featured on MarketingProfs in March of 2016. We B2B marketers are on the...

4 Ways Data Drives Sales and Marketing Alignment

4 Ways Data Drives Sales and Marketing Alignment

Editor’s Note: This is a contributed post from guest blogger Nipul Chokshi of Lattice Engines I recently had the pleasure...

The 5 Most Important Account-Based Marketing Tweets From #SDTechX

The Top Account-Based Marketing Tweets From #SDTechX

SiriusDecisions recently hosted their inaugural Technology Exchange in San Francisco. Over the course of two days, the best B2B...

5 Killer B2B Marketing Takeaways from #Momentum15

5 Killer B2B Marketing Takeaways from #Momentum15

Last week in the Windy City, members of the Chicago AMA gathered at Gleacher Center for Momentum 2015. The...

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The Next Generation of Marketing Technology from an Investor’s Perspective

Earlier this year, I had the privilege of meeting Ajay Agarwal at the annual MarTech Conference. Ajay is a partner with Bain...

Rise Of A Marketing Technologist In McKesson

Rise Of A Marketing Technologist In McKesson

Rohit Prabhakar is an innovator in every sense of the word. His background in software engineering and technical project...

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How to Build Your MarTech Stack: Tips from Scott Vaughan, Integrate CMO

Scott Vaughan is a marketing technology architect. Scott Vaughan is the CMO of Integrate, a company focused on automating...

Jammin’ with Joseph Jaffe: Flipping the Funnel on Customer Experience

Jammin’ with Joseph Jaffe: Flipping the Funnel on Customer Experience

Funnels are being flipped all over the business world. Joseph Jaffe is the brilliant author of Flip The Funnel and...

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How Trish Bertuzzi is Changing the Social Selling Game

In 1998, Trish Bertuzzi founded The Bridge Group, Inc., an inside sales consulting and implementation company. Simply put, Trish and her...

Driving The Revenue Machine: Video Interview with Tyler Lessard, CMO of Vidyard

Driving The Revenue Machine: Video Interview with Tyler Lessard, CMO of Vidyard

Tyler Lessard is the Chief Marketing Officer at Vidyard. He is an engineer by trade but got into the...