The latest from the go-to-market experts

Category: Customer Success

September 14, 2020

Full-Funnel Ad Design Inspiration: The Terminus September Issue

Getting your brand in front of your most important audiences has never been more important for revenue teams. And when […]

August 11, 2017

Special Message from Sangram – It’s Our Birthday!

On this day two years ago, something magical was created. Something that has changed the course of B2B marketing, sales, […]

June 23, 2017

Top Tweetable Moments from #FlipMyFunnel Tweet Chat – The Keys to Customer Success with Account-Based Marketing

Our weekly Tweet Chats are back in session! This week, we had the incredible pleasure of having Nicole Wojno, CMO […]

June 14, 2017

Guest Blog: 3 Ways Terminus Uses Account-Based Marketing for Customer Success

In the B2B space, best-in-class customer success departments have always been focused on the account rather than than individual. Now […]

June 7, 2017

#SangramSeries: Engagement Journey

The engagement journey helps marketers measure success – not necessarily with numbers but by analyzing the way customers behave. Take […]

May 24, 2017

Why Customer Success Begins with Marketing

Customer frustration is the most common cause of customer churn. Customers have too many options to forever wed themselves to […]

May 8, 2017

#SangramSeries: Measuring ROI on ABM Events

A frequently asked question I get is how do I measure a return on investment (ROI) with account-based marketing? Events […]

April 17, 2017

#SangramSeries: Modern ABM Organization

Sangram is back for another quick breakdown for B2B organizations on how modern account-based marketing organizations are structured and why […]