Terminus Blog
The Latest from the ABM Experts
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Terminus Named a Leader in ABM
It’s an exciting time to be at Terminus, but an even more exciting time to be a B2B marketer....
Consequences of Not Prioritizing the Customer and How to Get Back on Track
While the concept of being customer-centric isn’t new, there’s been a heightened focus recently on prioritizing the customer within...
Customer Experience is Everyone’s Responsibility
When someone says “_____ is everyone’s responsibility” to a group of people, there’s usually someone who says that means...
Special Message from Sangram – It’s Our Birthday!
On this day two years ago, something magical was created. Something that has changed the course of B2B marketing,...
Top Tweetable Moments from #FlipMyFunnel Tweet Chat – The Keys to Customer Success with Account-Based Marketing
Our weekly Tweet Chats are back in session! This week, we had the incredible pleasure of having Nicole Wojno,...
Guest Blog: 3 Ways Terminus Uses Account-Based Marketing for Customer Success
In the B2B space, best-in-class customer success departments have always been focused on the account rather than than individual....
#SangramSeries: Engagement Journey
The engagement journey helps marketers measure success – not necessarily with numbers but by analyzing the way customers behave....
Why Customer Success Begins with Marketing
Customer frustration is the most common cause of customer churn. Customers have too many options to forever wed themselves...
#SangramSeries: Measuring ROI on ABM Events
A frequently asked question I get is how do I measure a return on investment (ROI) with account-based marketing?...
#SangramSeries: Modern ABM Organization
Sangram is back for another quick breakdown for B2B organizations on how modern account-based marketing organizations are structured and...