Category:   Marketing

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Known Marketing in the Age of GDPR

This Sigstr-authored post was originally published on Target Marketing. The long awaited May 25 enforcement date for GDPR has […]

PathFactory’s Playbook to a Successful Rebrand

When employees, customers, and key partners of LookBookHQ woke up on May 8th, a lot had changed. LookBookHQ […]

How Sigstr Uses Sigstr for Content Distribution: Campaign Design Ideas

According to Kapost’s B2B Marketing Playbook, 65% of content goes unused in B2B organizations. 65%! Getting the use out […]

How Sigstr Uses Sigstr for ABM: Campaign Design Ideas

Engagement is the bread and butter of account-based marketing. Not only that, measuring the touches happening with an […]

How to Create Ambassadors for a Seamless Rebrand Initiative

Karrie Wozniak is an expert on mobile fundraising. She is Vice President Marketing at OneCause, the leading mobile […]

How Sigstr is Handling GDPR

What exactly is GDPR? Aside from an increasingly popular buzzword, GDPR is a sweeping change to Europe’s out-dated […]

Why Teams Are Adding Email Signature Marketing to Their ABM Lineup

Account-based marketing provides a strategy for B2B companies who want to grow revenue by focusing on the best-fit […]

The Importance of Keeping Marketing Human

In the past few months you’ve probably seen a “top marketing trends for 2018” list. No matter which […]

The Evolution of Santa’s Brand (And How Sigstr Could Have Helped)

Some of the most popular brands in the world today had interesting beginnings. Facebook was initially launched as […]

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