Terminus Blog

The Latest from the ABM Experts

Powering Account-Based Transformation with Terminus & Sigstr

It was announced today that Terminus has acquired Sigstr, the email signature marketing platform that turns the billions of...

Dec 24, 2019

It’s unsurprisingly been a busy year for Terminus, as we continue to build the most robust account-based platform on...

Dec 17, 2019

It was announced today that Terminus has acquired Sigstr, the email signature marketing platform that turns the billions of...

Nov 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts....

Sep 24, 2019

Key takeaways from this article Automatic ad nurturing is now available to all Terminus customers with access to Account...

Jun 17, 2019

Sales teams can frequently be overwhelmed by the sheer amount of data marketing can generate for any given contact...

Jun 03, 2019

Our mission is to make B2B marketers better at their jobs by making it painless to operationalize data and...

May 23, 2019

The Need for Account-Centric Measurement “But how do you know it’s working. Show me a dashboard.” You’ve been there....

Apr 03, 2019

Intent data is all the rage – that’s because it’s the closest thing we B2B marketers have to getting...

Mar 26, 2019

The word is out – MQLs are all vanity, and serious B2B marketers are ready and willing to measure...

Feb 22, 2019

Segmenting your target market using firmographics is nothing new — most marketers have been doing it for decades. But...

Jan 10, 2019

At the end of the day, account-based marketing is all about using everything at your disposal to build meaningful,...

Nov 05, 2018

Ahh, retargeting. The digital marketer’s go-to. By focusing display impressions on people who have already been exposed to your...