Terminus Blog
The Latest from the ABM Experts
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How to Report on Your ABM Funnel: A Template for B2B Marketers
There’s been a fundamental shift in the B2B buying process over the last 5 years. So why has the...
Bombora + Terminus: Keeping you one step ahead of your competition
Intent data is all the rage – that’s because it’s the closest thing we B2B marketers have to getting...
Measure your ABM efforts with Terminus Advanced Analytics
The word is out – MQLs are all vanity, and serious B2B marketers are ready and willing to measure...
Account-Level Firmographics, Now Automatically in Account Hub
Segmenting your target market using firmographics is nothing new — most marketers have been doing it for decades. But...
Announcing Sigstr + Terminus Integration
At the end of the day, account-based marketing is all about using everything at your disposal to build meaningful,...
Finally, Account-Based Retargeting for B2B Marketers
Ahh, retargeting. The digital marketer’s go-to. By focusing display impressions on people who have already been exposed to your...
Identify Your Hottest Target Accounts with Engagement Spike
No matter how committed you are to doing account-based marketing, it can be a challenge when your technology was...
Activate Personalized Outreach with Sales Insights in Salesforce
The Problems with Lead Scoring B2B marketers that are still using lead scoring to hand off leads are doing...
EverString Now Integrates with the Terminus ABM Platform
Easily execute effective account-based marketing programs at scale with EverString and Terminus Today, I’m excited to share that EverString...
Account-Based Advertising on LinkedIn with Terminus
Easily Orchestrate, Automate, and Measure ABM Campaigns Across Terminus Display Ads and LinkedIn Sponsored Content The best account-based marketing...
Terminus’ Acquisition of BrightFunnel: The Details
Today, I’m fired up to tell the world about a major step forward for our customers and all B2B...
Terminus & Bombora Partner to Operationalize Data-Driven Account-Based Marketing
B2B marketers can use buying intent and website engagement data to target accounts with Terminus account-based advertising. Today, I’m...
Enhancements to Account-Based Visitor ID Allow Marketers to More Easily Analyze Account Engagement Data
Use New Filters to View Website Engagement Data by Campaign or Account In early Q3, Terminus launched Account-Based Visitor...