Terminus Blog

The Latest from the ABM Experts

How to Report on Your ABM Funnel: A Template for B2B Marketers

There’s been a fundamental shift in the B2B buying process over the last 5 years. So why has the...

Sep 24, 2019

Key takeaways from this article Automatic ad nurturing is now available to all Terminus customers with access to Account...

Jun 17, 2019

Sales teams can frequently be overwhelmed by the sheer amount of data marketing can generate for any given contact...

Jun 03, 2019

Our mission is to make B2B marketers better at their jobs by making it painless to operationalize data and...

May 23, 2019

The Need for Account-Centric Measurement “But how do you know it’s working. Show me a dashboard.” You’ve been there....

Apr 03, 2019

Intent data is all the rage – that’s because it’s the closest thing we B2B marketers have to getting...

Mar 26, 2019

The word is out – MQLs are all vanity, and serious B2B marketers are ready and willing to measure...

Feb 22, 2019

Segmenting your target market using firmographics is nothing new — most marketers have been doing it for decades. But...

Jan 10, 2019

At the end of the day, account-based marketing is all about using everything at your disposal to build meaningful,...

Nov 05, 2018

Ahh, retargeting. The digital marketer’s go-to. By focusing display impressions on people who have already been exposed to your...

Jul 16, 2018

No matter how committed you are to doing account-based marketing, it can be a challenge when your technology was...

Jul 16, 2018

The Problems with Lead Scoring B2B marketers that are still using lead scoring to hand off leads are doing...

Apr 25, 2018

Easily execute effective account-based marketing programs at scale with EverString and Terminus Today, I’m excited to share that EverString...