Terminus Blog

The Latest from the ABM Experts

Terminus Product Release

Featured post

March Product Release: Web Personalization, Scorecard Trends, Lead-To-Account Mapping, and More

When you’re scaling ABM, you need to be able to own the end-to-end digital story for every relevant customer,...

How to Measure Account Based Marketing Campaigns

Measure your ABM efforts with Terminus Advanced Analytics

The word is out – MQLs are all vanity, and serious B2B marketers are ready and willing to measure...

Account Firmographic Data Completion

Account-Level Firmographics, Now Automatically in Account Hub

Segmenting your target market using firmographics is nothing new — most marketers have been doing it for decades. But...

Sigstr and Terminus - ABM Relationship Intelligence

Announcing Sigstr + Terminus Integration

At the end of the day, account-based marketing is all about using everything at your disposal to build meaningful,...

Retargeting for B2B Marketers

Finally, Account-Based Retargeting for B2B Marketers

Ahh, retargeting. The digital marketer’s go-to. By focusing display impressions on people who have already been exposed to your...

Terminus Product Announcement: Engagement Spike

Identify Your Hottest Target Accounts with Engagement Spike

No matter how committed you are to doing account-based marketing, it can be a challenge when your technology was...

Sales Insights Product for Terminus ABM

Activate Personalized Outreach with Sales Insights in Salesforce

The Problems with Lead Scoring B2B marketers that are still using lead scoring to hand off leads are doing...

EverString Now Integrates with the Terminus ABM Platform

Easily execute effective account-based marketing programs at scale with EverString and Terminus Today, I’m excited to share that EverString...

Terminus LInkedIn Integration for ABM

Account-Based Advertising on LinkedIn with Terminus

Easily Orchestrate, Automate, and Measure ABM Campaigns Across Terminus Display Ads and LinkedIn Sponsored Content The best account-based marketing...

Terminus acquires BrightFunnel

Terminus’ Acquisition of BrightFunnel: The Details

Today, I’m fired up to tell the world about a major step forward for our customers and all B2B...

Terminus Bombora Partnership Operationalize ABM

Terminus & Bombora Partner to Operationalize Data-Driven Account-Based Marketing

B2B marketers can use buying intent and website engagement data to target accounts with Terminus account-based advertising. Today, I’m excited...

Enhancements to Account-Based Visitor ID Allow Marketers to More Easily Analyze Account Engagement Data

Use New Filters to View Website Engagement Data by Campaign or Account In early Q3, Terminus launched Account-Based Visitor...

Product Update ABM Report

New Terminus Weekly ABM Report Delivers Actionable Account-Based Marketing Metrics to Your Inbox

Communicate Account-Based Marketing Results and Improve Sales-Marketing Alignment with the Terminus Weekly ABM Report Imagine delivering a list of...