Category:   Thought Leadership

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#FlipMyFunnel #ABM Innovators: Featured Speaker Q&A with Christopher Engman

Guest post from Matt Heinz as part of the #FlipMyFunnel #ABM Innovators Series. Although the concept of direct, […]

Flipping Funnels Weekly: 100 Million Data Points for ABM and a Complete ABM Guide

This week brought us a lot of great articles about account-based marketing from some of the top thought […]

Flipping Funnels Weekly: 7 Steps to Successful ABM Strategy, MarTech and Data-Driven Thinking

This week brought us a lot of great articles about account-based marketing from some of the top thought […]

How (and Why) Marketers Should Flip Their Funnel

Sangram Vajre, Founder of #FlipMyFunnel, was a recent guest on the TechnologyAdvice Expert Interview Series. The series, which […]

4 Ways to Build the Relationships You Need for Account-Based Marketing

With relationship building finally climbing to the top of the “priority” pile in B2B marketing, we have a lot […]

Flipping Funnels Weekly: Predictive MarTech, Smarketing, and Scaling ABM

In this edition of Flipping Funnels Weekly, we share a great article on how predictive marketing can help […]

Flipping Funnels Weekly: G2 Crowd Wins Race on Creating the First Account Based Marketing Category

1. 5 Tips For Implementing Account Based Marketing In this article, by Beth Negus Viveiros, Managing Editor, we learn […]

Boston’s Funnel Flippers

At #FlipMyFunnel, we have coined a new term called “Funnel Flipper” that embodies the spirit of rockstar B2B […]

Flipping Funnels Weekly: Two Guys Walk Into a Bar, Talking About Account-Based Marketing

This week brings us a variety of account-based marketing articles highlighting various stages of the funnel. A key […]

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