Terminus Blog

The Latest from the ABM Experts

ABM measurement

Featured post

How to Report on Your ABM Funnel: A Template for B2B Marketers

There’s been a fundamental shift in the B2B buying process over the last 5 years. So why has the...

[ABM Case Study] Phononic Aligns Marketing and Sales to Drive Explosive Growth

  Whether your organization is fully bought into account-based marketing, is still operating on a primarily lead-based strategy, or...

pramata + terminus

[ABM Case Study] Pramata Lowers Customer Acquisition Cost by 60%

  Pramata uses human-aided AI technology and managed services to help B2B businesses eliminate revenue leakage — or revenue...

Snowflake ABM Case Study

[ABM Case Study] Snowflake’s 1-to-1 ABM Campaigns Drive 50% of Content Consumption

  As a Gartner Magic Quadrant leader for Data Management Solutions for Analytics, Snowflake’s account-based marketing team treats customers...

Account-based marketing ABM case study - VersionOne & Terminus

Chronicles of an ABM Superhero: VersionOne Drives 2x More Sales Opportunities with Account-Based Marketing

VersionOne provides unified agile and DevOps software solutions for enterprise companies. Over the past year, their marketing team has...

Flipping Funnels with Uberflip ft. Sangram Vajre

Flipping Funnels with Uberflip ft. Sangram Vajre

Ready, Aim, Flip! Sangram Vajre hacks #ABM & flips funnels with Uberflip! Uberflip is a software that helps marketers create, manage...

Chart Industries Uses Account-Based Marketing to Reach and Engage Decision-Makers at Target Accounts

Chart Industries Uses Account-Based Marketing to Engage Accounts

Identify and reach all the right stakeholders within your target accounts with Terminus account-based marketing. As the Digital Marketing...

Terminus Wins Small Business, Big Bang Award at Vidyard #Viewtopia16

Terminus Wins Small Business, Big Bang Award at Vidyard #Viewtopia16

Terminus is thrilled we won a Video Marketing Award (yes — a VMA) for Small Business, Big Bang at...

What We Learned About Account-Based Marketing from Dave Gerhardt

What We Learned About Account-Based Marketing from Dave Gerhardt @ Drift

What if your boss randomly called one day and told you to completely change the way you do your...

Keenan – A Sales Guy – On Flipping the Funnel with Account-Based Marketing

Keenan – A Sales Guy – On Funnel Flipping with Account-Based Marketing

Prince. Madonna. Beyonce. Cher. Keenan. One of the most important celebrities whose star is rising in the B2B sales...

Building Account-Based Marketing: Interview with Nick Mehta

Building Account-Based Marketing: Interview with Nick Mehta

Nick Mehta knows what it takes to create and grow a new business category. Nick Mehta, CEO of Gainsight,...

Chatting ‘Bout Account-Based Marketing with Elle Woulfe from LookBookHQ

Chatting ‘Bout Account-Based Marketing with Elle Woulfe from LookBookHQ

Elle Woulfe is  self-proclaimed marketing nerd and the VP of Marketing at LookBookHQ. She joined the company just a year ago, but...

#FlipMyFunnel with Account-Based Everything

#FlipMyFunnel with Account-Based Everything

The first time I heard about account-based everything was from Craig Rosenberg. We were at SalesLoft’s Rainmaker 2016 event,...