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Terminus Blog

May 22, 2015

Customer Experience Conundrum: Recap of Digital Summit Atlanta 2015

Category: Other

I’ve always known Atlanta was a digital marketing mecca, but this week’s Digital Summit Atlanta 2015 further confirmed that thought for me. The day was loaded with sessions to help marketers make the most of the customer experience, which is an area that I am super passionate about.

I was honored to speak about #FlipMyFunnel at the event, and while I was there, I also have the privilege of attending some fascinating sessions. Here is a highlight reel of my favorite moments from the event, along with a full video of my session and slides.

And if you scroll to the end… there’s some bonus content just for our readers.

Did I miss any of your favorite moments from the event? Let me know in the comments!

Now, without further ado, here are the video and slides from my session, 5 Ways #FlipMyFunnel Digital Strategy Can Unite Sales and Marketing.

Bonus: I caught up with a couple cool digital marketing gurus to get their take on Digital Summit Atlanta and the world of digital marketing in general.

My first interview was with Dan Israel, SVP of Client Engagement at Razorfish.

I also caught up with Nick Ayeres, Global Director of Social Marketing at InterContinental Hotels Group.

Digital Summit Atlanta was an incredible event here in my hometown, and I’ll definitely be back next year. What was your favorite takeaway from the event? Share your thoughts in the comments below.

Written by Sangram Vajre

Sangram Vajre is the co-founder and chief evangelist of Terminus, the leader of the account-based marketing (ABM) movement transforming B2B marketing. Before co-founding Terminus, Sangram led the marketing team at Pardot through its acquisition by ExactTarget and then to Salesforce. Sangram is the author of Account-Based Marketing for Dummies and is the mastermind behind #FlipMyFunnel. Follow Sangram on Twitter at @sangramvajre.

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