I’ve always known Atlanta was a digital marketing mecca, but this week’s Digital Summit Atlanta 2015 further confirmed that thought for me. The day was loaded with sessions to help marketers make the most of the customer experience, which is an area that I am super passionate about.
I was honored to speak about #FlipMyFunnel at the event, and while I was there, I also have the privilege of attending some fascinating sessions. Here is a highlight reel of my favorite moments from the event, along with a full video of my session and slides.
And if you scroll to the end… there’s some bonus content just for our readers.
"Be innovative in your marketing, engage with your audience everywhere they are"- @vidyapc #DSUM15 #MKTGnation pic.twitter.com/Fbf0VoXm1c
— Adobe Marketo Engage (@AdobeMarketo) May 20, 2015
"You're 5 years behind of you're 'thinking about your mobile strategy.'" – @chrisbrogan #DSUM15 pic.twitter.com/ubv2aaAFGZ
— Seth Stuck (@SethStuck) May 20, 2015
35-50% of deals go to first responder. Glad @MakeandBuildATL tends to contact all leads within 48 hours #DSUM15 pic.twitter.com/UuQB9lL4UX
— ATLCodeCommander (@atlcodecommandr) May 20, 2015
"If your mobile is on your todo list, then you are on your to done list"#DSUM15 @chrisbrogan pic.twitter.com/5lu1elw1kG
— ATLCodeCommander (@atlcodecommandr) May 20, 2015
Learning the hard lessons at the final keynote of #DSUM15 @AndyBeal pic.twitter.com/nsF22T922G
— M’Leahy (@pandamegan) May 20, 2015
Are you? #bestbrandsontwitter #DSUM15 @ryno pic.twitter.com/agE7sLOZK7
— Simon Cowart (@simoncowart) May 20, 2015
My #SEO mistakes presentation is live here for all your #DSUM15 attendees: https://t.co/KhdG6XuvUj Thanks for coming!
— Quinn ⚡️ Tempest (@QuinnTempest) May 20, 2015
Think of content as an experience. @LeighGeorge #DSUM15 pic.twitter.com/K0ZvBJHr48
— Jason Marlowe (@jasonmarlowe) May 20, 2015
Alankar's presentation was great, & he's an ok dancer, despite holding a grudge against dancing monkeys.#DSUM15 pic.twitter.com/IFKLk7VSXl
— Scott Thompson (@sthompsonauthor) May 20, 2015
Excellent and insightful seminar on Programmatic Advertising! #DSUM15 #mktgnation pic.twitter.com/T0JkuSAcY1
— JacPot (@JacPotYo) May 20, 2015
4 steps to a successful realtime marketing campaign #DSUM15 @LinkedInQueen pic.twitter.com/bbI5ZX5gyd
— Pratt @ Proforma (@ProformaIP) May 20, 2015
On average In 2010 we touched our devices 40x a day #WOW #DSUM15 we touch our phones as much as we touch our face pic.twitter.com/eOwyiu73VL
— Jacqueline V Twillie (@JVTWILLIE) May 20, 2015
@sangramvajre Just flipped my funnel! Identify, Expand, Engage & Advocate #Flipmyfunnel #DSUM15 pic.twitter.com/2zxa4luzhQ
— Nathan Lee (@NathanHLee) May 20, 2015
Companies that blog 15x per month get 5x more traffic #contentmarketing #DSUM15 pic.twitter.com/bh66QHXZoQ
— Laura Nunemaker (@socialforsmallb) May 19, 2015
Looking forward to a great day 2 at #DSUM15. Here are my slides from yesterday. Thanks for coming to my session. https://t.co/SjBnC1DUOR
— Jeff Perkins (@jeffperkins8) May 20, 2015
Did I miss any of your favorite moments from the event? Let me know in the comments!
Now, without further ado, here are the video and slides from my session, 5 Ways #FlipMyFunnel Digital Strategy Can Unite Sales and Marketing.
Bonus: I caught up with a couple cool digital marketing gurus to get their take on Digital Summit Atlanta and the world of digital marketing in general.
My first interview was with Dan Israel, SVP of Client Engagement at Razorfish.
I also caught up with Nick Ayeres, Global Director of Social Marketing at InterContinental Hotels Group.
Digital Summit Atlanta was an incredible event here in my hometown, and I’ll definitely be back next year. What was your favorite takeaway from the event? Share your thoughts in the comments below.
