The Latest from the ABM Experts
April 11, 2016
The Dreaded "Time to Update Your Email Signatures" Email
Written by Michelle Baqués
Category: Email Signatures
Ah, the dreaded company-wide email we’ve all received far too many times. It usually goes something like this:
“Hi everyone, it’s time to update our email signatures. We’ve made some adjustments to our font and company branding, and we would like our employees to also promote our upcoming [insert event, webinar, press release, or whatever it may be] in all of our emails for the next 2 weeks. PLEASE take just FIVE minutes to follow the very specific instructions below in the next THREE days. If you do not, we will find you! PLEASE!”
That email probably includes a list of items each employee in your company needs to do, like illustrated below.
On average, it likely takes your employees about 5 minutes each to update their email signatures (that is, if there aren’t any questions). And think about that time spent across a company that employs 100, 200, 1,000 or even 1M employees. For a company of just 100 employees, that’s 500 minutes or 8.3 hours of precious company time just updating their email signatures.
Ouch! Not to mention, who is the poor “email signature administrator” that has to chase down every employee and manage the process Every. Single. Time. the email signature needs to change? Not to mention respond to the emails of employees who are utterly confused or lost?
If this process is all too familiar, can we suggest scheduling a quick demo with Sigstr? Bonus: if you book a time we’ll send you a pack of Sigstr sticker goodness.
Sigstr turns your company’s email into a targeted marketing channel that helps deliver your content to the right audience, drive event registrations, execute account-based marketing, and more.
With email signature marketing, teams can dynamically insert targeted 1:1 ads in the email signature section of every email your employees send. Learn more in the overview video below:
How Does It Work?
Sigstr can identify the sender and recipient of every email sent by your employees, allowing teams to engage email recipient with a relevant call-to-action. You can bring the power of email signature marketing to all of your go-to sales and marketing tools. This includes HubSpot, Salesforce, Marketo, Eloqua, and more.
With Sigstr, marketers can run dozens of targeted banners at once, giving you control to:
- Promote events by geography
- Target current customers with up-sell opportunities
- Promote your best content
- Deliver training to your employees
- Keep sales enablement top of mind
- Target specific accounts and contacts
Request a demo today for more customer examples, features, functionality, and best-in-class use cases.